Carrefour - SWOT
Carrefour: An Overview
January 2003
www lanetretail net
Table of Content
Overview
Background
Operations
Sales By Format
Carrefour By Country
Sales Breakdown By Region, 2002
Sales Breakdown By Country, 2002
Latest Major Developments
Carrefour In Context
Leading Global Retailers’ Spread, 2002
Analysis By Country
Prospects And Strategy
SWOT Analysis
www planetretail net
Overview
Main address: Carrefour S.A., BP 419-16, 75769 Paris Cédex 1
6 Avenue Raymond Poincaré, Paris 75116, France
Tel: +33 1 53 70 19 00
Fax: +33 1 53 70 86 16
Website: www.carrefour.com
Carrefour is the world’s second largest retailer in terms of sales.
Truly global player with operations in over 30 countries.
Major formats are hypermarkets, supermarkets and discount stores.
Well known for entering and adapting to emerging markets.
Group turnover (2002): EUR85.6 billion
Total number of stores (including franchises): 10,673
www planetretail net
Background
Carrefour SA was first listed on the French stock market in 1970. First opening stores in France during the 1960s, Carrefour went on to open the first hypermarkets in France and Europe.
First started expanding into the rest of Europe in the early 1970s and 1970
At the same time the ED discount format was introduced.
The Carrefour own-label was introduced in 1985.
The first non-European store was opened in Brazil in 1975. Carrefour's first
Asian store opened in Taiwan in 1989.
Carrefour announced its intention to merge with Promodès at the end of
August 1999 with the merger approved in January 2000. The Carrefour name was retained with the majority of Promodès stores rebranded. The merger pushes Carrefour to second place in global retailing.
www planetretail net
Operation
Carrefour operates a diverse portfolio of
January 2003
www lanetretail net
Table of Content
Overview
Background
Operations
Sales By Format
Carrefour By Country
Sales Breakdown By Region, 2002
Sales Breakdown By Country, 2002
Latest Major Developments
Carrefour In Context
Leading Global Retailers’ Spread, 2002
Analysis By Country
Prospects And Strategy
SWOT Analysis
www planetretail net
Overview
Main address: Carrefour S.A., BP 419-16, 75769 Paris Cédex 1
6 Avenue Raymond Poincaré, Paris 75116, France
Tel: +33 1 53 70 19 00
Fax: +33 1 53 70 86 16
Website: www.carrefour.com
Carrefour is the world’s second largest retailer in terms of sales.
Truly global player with operations in over 30 countries.
Major formats are hypermarkets, supermarkets and discount stores.
Well known for entering and adapting to emerging markets.
Group turnover (2002): EUR85.6 billion
Total number of stores (including franchises): 10,673
www planetretail net
Background
Carrefour SA was first listed on the French stock market in 1970. First opening stores in France during the 1960s, Carrefour went on to open the first hypermarkets in France and Europe.
First started expanding into the rest of Europe in the early 1970s and 1970
At the same time the ED discount format was introduced.
The Carrefour own-label was introduced in 1985.
The first non-European store was opened in Brazil in 1975. Carrefour's first
Asian store opened in Taiwan in 1989.
Carrefour announced its intention to merge with Promodès at the end of
August 1999 with the merger approved in January 2000. The Carrefour name was retained with the majority of Promodès stores rebranded. The merger pushes Carrefour to second place in global retailing.
www planetretail net
Operation
Carrefour operates a diverse portfolio of