The car plays a major role that makes a regular appearance in the story. In the American Society the car is always seen as a symbol of status. In the 1920's cars had just become a commodity, with the Model T by Ford Motor Company, cars became more and more mainstream. Consumerism was a popular term used to describe the American mindset at the time. It is the concept that humans equate happiness to purchasing and consuming goods. The automobile at the time was not simply an invention but a social status, the trendy thing to buy.
Gatsby’s car is an embodiment of his wealth. His car symbolizes his vulgar materialism and conveys his newborn affluence. Gatsby’s car is “a rich cream color, bright with nickel, swollen here and there in its monstrous length with triumphant hat-boxes and supper-boxes and tool-boxes, and terraced with a labyrinth of windshields that mirrored a dozen suns” obviously shows his materialism (Fitzgerald 68). Gatsby’s materialism stems from the fact that he is trying to portray the ideal Old