Cartier
A Report on Cartier
“Submitted by Guneet gulati & Raunika Chauhan in partial fulfillment for the One Year professional Diploma in Luxury brands”
(2012-13)
Submitted to:
Dr. Tarun Panwar
(Retail Department)
23rd October 2012
Pearl Academy
ACKNOWLEDGEMENT
Apart from our efforts, the success of any project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this project. We would like to show our greatest appreciation to Prof. Jyotsna Tyagi & Molshri. We can 't say thank you enough for their tremendous support and help. We feel motivated and encouraged every time we attend their lectures. Without their encouragement and guidance this project would not have materialized. The guidance and support received from all the members who contributed and who are contributing to this project, was vital for the success of the project. We are grateful for their constant support and help.
DECLARATION
We hereby declare that the project work entitled “ Report on Cartier ”submitted to “The Pearl Academy of Fashion”, is a record of an original work done by us under the guidance of Ms. Jyotsna Tyagi & Molshri.
TABLE OF CONTENTS
LUXURY 5
EVOLUTION OF LUXURY 6
LUXURY GOODS AND SERVICES 8
WHY PAY HIGHER PRICE FOR LUXURY 10
LUXURY MARKET TRENDS ALL OVER THE WORLD 11
LUXURY MARKET TRENDS IN INDIA 13
THE INDIAN LUXURY CUSTOMER: HISTORICAL TIES 17
LUXURY JEWELERY IN INDIA 18
CARTIER IN INDIA 19
BIBLIOGRAPHY 22
Luxury
Traditionally Luxury goods are characterized by a premium brand image, excellent quality, higher perceived price, uniqueness, scarcity, unnecessary, history, heritage, aesthetics and experientialism.
Luxury’s traditional views root from the historical structure social stratification and consumption habits of the “leisure class”. Luxury products, thus, since the history of time
“Submitted by Guneet gulati & Raunika Chauhan in partial fulfillment for the One Year professional Diploma in Luxury brands”
(2012-13)
Submitted to:
Dr. Tarun Panwar
(Retail Department)
23rd October 2012
Pearl Academy
ACKNOWLEDGEMENT
Apart from our efforts, the success of any project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this project. We would like to show our greatest appreciation to Prof. Jyotsna Tyagi & Molshri. We can 't say thank you enough for their tremendous support and help. We feel motivated and encouraged every time we attend their lectures. Without their encouragement and guidance this project would not have materialized. The guidance and support received from all the members who contributed and who are contributing to this project, was vital for the success of the project. We are grateful for their constant support and help.
DECLARATION
We hereby declare that the project work entitled “ Report on Cartier ”submitted to “The Pearl Academy of Fashion”, is a record of an original work done by us under the guidance of Ms. Jyotsna Tyagi & Molshri.
TABLE OF CONTENTS
LUXURY 5
EVOLUTION OF LUXURY 6
LUXURY GOODS AND SERVICES 8
WHY PAY HIGHER PRICE FOR LUXURY 10
LUXURY MARKET TRENDS ALL OVER THE WORLD 11
LUXURY MARKET TRENDS IN INDIA 13
THE INDIAN LUXURY CUSTOMER: HISTORICAL TIES 17
LUXURY JEWELERY IN INDIA 18
CARTIER IN INDIA 19
BIBLIOGRAPHY 22
Luxury
Traditionally Luxury goods are characterized by a premium brand image, excellent quality, higher perceived price, uniqueness, scarcity, unnecessary, history, heritage, aesthetics and experientialism.
Luxury’s traditional views root from the historical structure social stratification and consumption habits of the “leisure class”. Luxury products, thus, since the history of time
Bibliography: Anare Yao, New Trends in Europe & emerging luxury Goods Market, China Europe International Business School, MBA 2010 Cartier: Here Luxury’s a Lifestyle, The Economic Times, Nupur Amarnath, Feb 27, 2011 Delhi & Mumbai are still the key markets for Luxury Goods in India – The Economic Times, Nupur Amarnath, May 20, 2012 http://www.luxuryinstitute.com/blog/?p=123 Indian Luxury Market at $5.8B goes beyond metros, Business Line, The Hindu, October 9, 2012 Indian Luxury Market touches $5.8 billion, goes beyond metros, The Economic Times, October 9, 2011 Sayan Tanikar, Glittering Prospect,Business Standard, March 26, 2012 Technopak, India luxury Trends 2011-2012, September 2011