“Media and Cultural Theory”
Book Review Media and Cultural Theory
Book “Media and Cultural Study” containing new thinking and brings together international scholars to address key issues and debates within Media and Cultural Studies. The takes as its starting point from enlightenment. Focusing on the three theories of the pre and post Enlightenment, it is easy to see how they sit as cornerstone of modern thinking and can offer faciatin insights into the way in which contemporary text make meaning. Most interesting perhaps is the tension that exits between the romantic vision of the sublime rooted in emotional resonance and authenticity, and those formations influenced by rational thinking and reason. In part this is because this debate is the backdrop to contemporary ideas about romanticism and modernity. Likewise, the fine line between utilitarian function (pleasing most of the people most of the time) and the more repressive impulses of the panopticon gaz have direct relevance in a society doninated by information technology. Ironically however it is perhaps the Enlightenment concept of the carnival that has most to offer contemporary thinking because it encapsulate the willful subversion and playfulness of a culture long since enveloped in a very postmodern sensibility. Marx argued that it is the consciousness of man that determines society. On that basis, has the power to be the agent of social change providing that change can be imaginated. Increasingly, however, it would seem that it is our media consciousness that determines our social culture and social position within the global economy. The predominance of information based industry requires cultural knowledge and not just financial resources. Moreover, the proliferation of information technology in the twenty first century has the potential to undermine international relations of the state and power