Company Description Casa Di Italia, a partnership, will be a new type of restaurant for the Baldwin Hills area of Brenthall. It will be an Italian restaurant that features delicious meals for people who are interested in healthy eating. In addition, the restaurant will have a small display area where diners and others can purchase quality Italian food products that are used to prepare the meals served in the restaurant. Casa Di Italia will be located at 881 McCabe Road in Baldwin Hills, a southern suburb of Brenthall, Pennsylvania.
Mission Statement Casa Di Italia’s mission is to serve and sell hi-quality Italian foods at moderate prices in a friendly, healthy atmosphere that offers superior service to customers.
Vision Statement Within five years, Casa Di Italia will be recognized as one of the top five moderately priced Italian restaurants in the Brenthall area.
Customer Services Casa Di Italia is more than an Italian restaurant and grocery. Sixty percent of the menu items will be low-fat, low-sodium entrees. At least two specials will be featured each day. All entrees can be personalized to meet the preferences of individual diners. Many of the pastas, cheeses, condiments, ingredients, and recipes used in the restaurant will be sold in the display area. The restaurant will open every day from 4 p.m. to 11 p.m., except Christmas and New Year’s Day. A grand opening is scheduled on Friday, September 15. Reservations will be accepted, casual dress will be encouraged, and takeout dinners will be available. Free parking will be offered in a well-lit parking lot around the restaurant building. Casa Di Italia will have a Web site that customers can use to view the menu and specials, make reservations, order takeout dinners, and select food products for purchase.
Industry Analysis Casa Di Italia is part of an industry that has established itself as an integral part of an American lifestyle. More than forty-five