Case 1
Kareemah L. Graham
Strategic Management Capstone, MGMT6709043
University of Maryland University College
Turnitin Originality Receipt Similarity | | Case 1 32% | | Start | 11-Jan-2013 | 4:53PM | Due | 04-Mar-2013 | 11:59PM | Post | 30-Apr-2013 | 12:00AM | | 32% |
Introduction Apple Inc. is best known for its remarkable designs, manufacturing capabilities, communications and media devices, music players, software and networking solutions (Pogue, 2012). People all over the world use Apple devices and software in a myriad of ways. This multinational corporation products and services range from Mac, iPad, iPod, iPhone, an assortment of customer and professional software arrangements, the iOS and OS X operating systems, iCloud and other auxiliary support and services opportunities. Apple Inc. also retails and distributes digital content through iTunes and other measures as well as through online distributors and retail stores. Like any organization, it is essential to have a strategic plan in place that will support and facilitate its future business success and maintain its stability in the market place (Thompson, 2013). In this case analysis, a strategic plan-including recommendations will be developed to enable Apple to improve its current position in the computer and mobile phone industries.
Apple’s Inc. Competitive Analysis “Every business must understand who its competitors are. A good understanding of the options that Apple Inc. customers have can help Apple Inc. make sound decisions about how to position their products and services in terms of product attributes, price point, distribution, and communication (Grensing-Pophal, 2011).” Understanding all of the options available to potential customers can help Apple Inc. position their products and services in ways that make competitors less relevant. Direct competitors are those who offer basically the same thing Apple Inc.
Strategic Management Capstone, MGMT6709043
University of Maryland University College
Turnitin Originality Receipt Similarity | | Case 1 32% | | Start | 11-Jan-2013 | 4:53PM | Due | 04-Mar-2013 | 11:59PM | Post | 30-Apr-2013 | 12:00AM | | 32% |
Introduction Apple Inc. is best known for its remarkable designs, manufacturing capabilities, communications and media devices, music players, software and networking solutions (Pogue, 2012). People all over the world use Apple devices and software in a myriad of ways. This multinational corporation products and services range from Mac, iPad, iPod, iPhone, an assortment of customer and professional software arrangements, the iOS and OS X operating systems, iCloud and other auxiliary support and services opportunities. Apple Inc. also retails and distributes digital content through iTunes and other measures as well as through online distributors and retail stores. Like any organization, it is essential to have a strategic plan in place that will support and facilitate its future business success and maintain its stability in the market place (Thompson, 2013). In this case analysis, a strategic plan-including recommendations will be developed to enable Apple to improve its current position in the computer and mobile phone industries.
Apple’s Inc. Competitive Analysis “Every business must understand who its competitors are. A good understanding of the options that Apple Inc. customers have can help Apple Inc. make sound decisions about how to position their products and services in terms of product attributes, price point, distribution, and communication (Grensing-Pophal, 2011).” Understanding all of the options available to potential customers can help Apple Inc. position their products and services in ways that make competitors less relevant. Direct competitors are those who offer basically the same thing Apple Inc.
References: Campbell, M. (2013, October 31). Apple to open up to 35 new retail stores in 2013. Retrieved from: http://appleinsider.com/articles/12/10/31/up-to-35-new-apple-stores-set-to-open-in-2013. Friedman, L. (2012, Oct 25). Apple and its competitors: the circle game. Retrieved from: http://www.macworld.com/article/2013001/apple-and-its-competitors-the-circle-game.html Grensing-Pophal, L. (2011). Strategic planning. New York, New York: Penguin Group Manness, M. (2012, November 27). Understanding apple-SWOT analysis. Retrieved from: http://beta.fool.com/jaans/2012/11/27/understanding-apple-swot-analysis/17329/ McCall, R. (2010, July 22). Should I offer a customer rewards program?. Retrieved from: http://www.businessnewsdaily.com/72-should-i-offer-a-customer-rewards-program-.html None to claim their bones. (2012). Apple 2012 1Q financial analysis. Retrieved from: http://www.finanalys.com/apple-2012-1q-financial-analysis/ Thompson, A. A. (2012). Strategy: Core concepts and analytical approaches (2nd ed). Retrieved from http://www.mheducation.com/.