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CASE 11

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CASE 11
CASE 11

CASE QUESTIONS

QUESTION 1

a) What are the dominant characteristics of the airline industry?
b) What does a five forces analysis of the industry tell you about competition in the regional airline industry?
c) Which forces tend to be the strongest? The weakest?

QUESTION 2

a) What factors are causing change in the airline industry?
b) What are the key factors that determine success for companies in the regional airline industry?

QUESTION 3

a) What is China Airlines’ strategy?
b) What kind of competitive advantage is it trying to achieve?

QUESTION 4

a) What are China Airlines’ competitively important resources and capabilities?
b) What are its resource weaknesses and competitive liabilities?
c) Its external opportunities?
d) Its external threats?
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