Case 13
Case 13 analysis Du Kun
This case mainly tells us several problems of a company named Family Medical Group. Bill Maron is the president of the company. The original company called Family Medical Distribution which was created by the grandfather of Bill’s wife Helen. After her grandfather was dead suddenly in 1968, Bill was persuaded by his father-in-law and purchased this company. At the beginning of the first few years, it was a tough time to Bill. The organizational structure of the company was very simple that he just had eight employees. He spent countless hours on the road talking to the customers and suppliers. Moreover, the surroundings were also rough. All the departments are in a single office including Bill. But all the tough things cannot stop Bill. Due to the tradition that all the staffs treated the company like their family and the efforts Bill had made, the he became to realize measured success. The company expanded into the rest of Ontario and by 1984, the company had become a nationwide distributor. Hundreds of employees are working in the company now. In addition, Bill is pursuing to invent the new product to change the current situation. Though a few years’ effort, he was successful in the development of auxiliary tool of asthmatic bronchitis. This is a big success that the invention called AeroTube was launched in more than 50 countries and another new division was founded under the name Family Medical Manufacturing. However, with the growth of the profit, the scope of the company is growing as well. Thus, some problems are appeared at this time. For the external aspect, the government made the policy to squeezing the profits out of Family Medical Distribution. The cutbacks of government means the hundreds of hospitals across the country have closed and the others have been forced to reduce their number of beds. For the internal aspect, both companies have made some strategies mistakes which resulted in the loss of some
This case mainly tells us several problems of a company named Family Medical Group. Bill Maron is the president of the company. The original company called Family Medical Distribution which was created by the grandfather of Bill’s wife Helen. After her grandfather was dead suddenly in 1968, Bill was persuaded by his father-in-law and purchased this company. At the beginning of the first few years, it was a tough time to Bill. The organizational structure of the company was very simple that he just had eight employees. He spent countless hours on the road talking to the customers and suppliers. Moreover, the surroundings were also rough. All the departments are in a single office including Bill. But all the tough things cannot stop Bill. Due to the tradition that all the staffs treated the company like their family and the efforts Bill had made, the he became to realize measured success. The company expanded into the rest of Ontario and by 1984, the company had become a nationwide distributor. Hundreds of employees are working in the company now. In addition, Bill is pursuing to invent the new product to change the current situation. Though a few years’ effort, he was successful in the development of auxiliary tool of asthmatic bronchitis. This is a big success that the invention called AeroTube was launched in more than 50 countries and another new division was founded under the name Family Medical Manufacturing. However, with the growth of the profit, the scope of the company is growing as well. Thus, some problems are appeared at this time. For the external aspect, the government made the policy to squeezing the profits out of Family Medical Distribution. The cutbacks of government means the hundreds of hospitals across the country have closed and the others have been forced to reduce their number of beds. For the internal aspect, both companies have made some strategies mistakes which resulted in the loss of some