CASE 3 Harrahs Entertainment
CASE 3
HARRAH´S ENTERTAINMENT: Hitting the CRM jackpot
ANDREA HERNÁNDEZ
PAULA BELTRÁN
NICOLÁS LATORRE
LORENA LEHMANN
MARIA FERNANDA ROJAS
Presentado a: LUIS FERNANDO CORREA
MERCADEO
GRUPO 2-1
ESCUELA INTERNACIONAL DE CIENCIAS ECONÓMICAS Y ADMINISTRATIVAS
UNIVERSIDAD DE LA SABANA
15 DE AGOSTO DE 2014
BOGOTÁ D.C
2014-2
HARRAH´S ENTERTAINMENT: Hitting the CRM jackpot
1. BACKGROUND
2. UPDATING
3. PEOPLE INVOLVED
3.1 Philip Satre: Philip G. Satre, Private investor since 2005. Mr. Satre was Chief Executive Officer of Harrah's Entertainment, Inc., a provider of branded casino entertainment, from 1994 to 2003 and a director of Harrah's from 1988 to 2005, serving as Chairman of the Board from 1997 to 2005. Mr. Satre has held various other positions of increasing responsibility with Harrah's since 1980, when he joined the company as Vice President, General Counsel and Secretary, until his retirement in 2005. Prior to joining Harrah's, Mr. Satre practiced law in Reno, Nevada. He has been a director of International Game Technology since January 2009 and its Chairman since December 2009, and a director of NV Energy, Inc. since 2005 and its Chairman since 2008. Mr. Satre served as a director of Rite Aid Corporation from 2005 to 2011 and Tabcorp Holdings, Ltd. (Australia) from 2000 to 2007.
Phil as CEO of the company is in accordance with the strategies Harrah´s adopted to give its customers a better service and thus to ensure and increase their loyalty, the first is the independence that the company, ie, does not depend on shops, restaurants, bars and high income has come from their own casinos and second concerns the relationship of the company with his frequent customers because this leads to an increase compared to the benefits that would bring to the company
On the other hand Phil chose to invest in the and development intellectuals and technological capabilities
HARRAH´S ENTERTAINMENT: Hitting the CRM jackpot
ANDREA HERNÁNDEZ
PAULA BELTRÁN
NICOLÁS LATORRE
LORENA LEHMANN
MARIA FERNANDA ROJAS
Presentado a: LUIS FERNANDO CORREA
MERCADEO
GRUPO 2-1
ESCUELA INTERNACIONAL DE CIENCIAS ECONÓMICAS Y ADMINISTRATIVAS
UNIVERSIDAD DE LA SABANA
15 DE AGOSTO DE 2014
BOGOTÁ D.C
2014-2
HARRAH´S ENTERTAINMENT: Hitting the CRM jackpot
1. BACKGROUND
2. UPDATING
3. PEOPLE INVOLVED
3.1 Philip Satre: Philip G. Satre, Private investor since 2005. Mr. Satre was Chief Executive Officer of Harrah's Entertainment, Inc., a provider of branded casino entertainment, from 1994 to 2003 and a director of Harrah's from 1988 to 2005, serving as Chairman of the Board from 1997 to 2005. Mr. Satre has held various other positions of increasing responsibility with Harrah's since 1980, when he joined the company as Vice President, General Counsel and Secretary, until his retirement in 2005. Prior to joining Harrah's, Mr. Satre practiced law in Reno, Nevada. He has been a director of International Game Technology since January 2009 and its Chairman since December 2009, and a director of NV Energy, Inc. since 2005 and its Chairman since 2008. Mr. Satre served as a director of Rite Aid Corporation from 2005 to 2011 and Tabcorp Holdings, Ltd. (Australia) from 2000 to 2007.
Phil as CEO of the company is in accordance with the strategies Harrah´s adopted to give its customers a better service and thus to ensure and increase their loyalty, the first is the independence that the company, ie, does not depend on shops, restaurants, bars and high income has come from their own casinos and second concerns the relationship of the company with his frequent customers because this leads to an increase compared to the benefits that would bring to the company
On the other hand Phil chose to invest in the and development intellectuals and technological capabilities