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Case 39 DippinDots

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Case 39 DippinDots
39
Dippin’ Dots Ice Cream
Alan B. Eisner
Pauline Assenza
Brian R. Callahan
McGraw-Hill/Irwin
Strategic Management: Text and Cases, 4e

Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

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Dippin’ Dots Ice Cream
Icebreaker Question
• How many of you have tried a specialty ice cream?
• How many of you have heard of “Dippin’ Dots?”
• How do you make decisions about which dessert products to buy?
• Where do you buy frozen dessert products?
• How willing are you to experiment with new products?
• If you were going to be entrepreneurial and introduce a new product to this market, what might you have to consider?

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Dippin’ Dots Ice Cream
Discussion Question
1. Analyze Dippin’ Dots external environment.
What are the general environmental factors that have impact on the industry?

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Dippin’ Dots Ice Cream
Discussion Question
2. What are the external forces of competition affecting the frozen dairy industry?

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Dippin’ Dots Ice Cream
Discussion Question
3. Analyze Dippin’ Dots’ internal environment.

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Dippin’ Dots Ice Cream
Discussion Question
4. What business level strategy does Dippin’ Dots appear to pursue?

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Dippin’ Dots Ice Cream
Discussion Question
5. What opportunities for growth should Dippin’
Dots pursue?

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Dippin’ Dots Ice Cream
Q 1. General External Environment
• External Scanning
- Surveillance of a firm’s external environment:
• Predict environmental changes to come
• Detect changes already under way
• Proactive mode

• External Monitoring
- Track evolution of:
• Environmental trends
• Sequence of events
• Streams of activities

Q1.
Q1.What
What general general environmental environmental factors factorsimpact impact the theindustry? industry?

•

•

•
•

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Dippin’ Dots Ice Cream
Q 1. General Environment

Demographic: Rising levels of affluence – more discretionary dollars; shift in geographic population to South and West – hotter weather, more appeal to frozen products
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