Case 9 Rogers Chocolates
Hi Team!
Please choose 3 or 4 items that you’d like to be responsible for. Two people will need to do 3, and two people will need to do 4 this time.
While you read the case this week, also brainstorm about our alternatives even if it isn’t your part. Write your notes in that teammate’s section so we can discuss it next
Monday.
Deadline: Individual parts (edited and handin ready) due in googledocs on
Sunday, October 13 at 12am.
Thank you! Editing, formatting, putting together and handing in: Jo
TEAM this is from the course outline:
**** The cases should run about 8 typed, double spaced pages (plus exhibits). In
NO cases shall it exceed 10 pages. Font 11. Margins 1 inch all around. 1.5
Spacing. ANGELA Cover Page Abstract: Taylor
In this paper, the team analyses the case of Rogers’ Chocolates to introduce the company, analyse their situation, problems and opportunities to provide insight on company operations and how Rogers’ should proceed given their current position.
Introduction: Jo
Industry/Company/Competitive Advantage
Symptoms of Present Situation
Enthusiastic/positive
PEST Analysis: Jo
Political/Legal
Economic
Social cultural/ Demographic
Technological
Jo: did this little chart to help with my analysis. feel free to use it or not :). ANGELA Political
The USFDA was being pushed to redefine the term “chocolate” to include cheaper versions and still call it chocolate. American and Canadian border laws required all travelers to present government issued passports in order to cross to each side, slowing down the tourism industry on both sides.
Economical
Canadian currency has been increasing in value, another factor in the slow growth of the tourism market.
Social
Market was shifting in a more health conscious direction. There has started to be a demand for more healthier/organic chocolates.
Current target market is aging and will start to diminish, therefore Rogers needs to begin looking
Please choose 3 or 4 items that you’d like to be responsible for. Two people will need to do 3, and two people will need to do 4 this time.
While you read the case this week, also brainstorm about our alternatives even if it isn’t your part. Write your notes in that teammate’s section so we can discuss it next
Monday.
Deadline: Individual parts (edited and handin ready) due in googledocs on
Sunday, October 13 at 12am.
Thank you! Editing, formatting, putting together and handing in: Jo
TEAM this is from the course outline:
**** The cases should run about 8 typed, double spaced pages (plus exhibits). In
NO cases shall it exceed 10 pages. Font 11. Margins 1 inch all around. 1.5
Spacing. ANGELA Cover Page Abstract: Taylor
In this paper, the team analyses the case of Rogers’ Chocolates to introduce the company, analyse their situation, problems and opportunities to provide insight on company operations and how Rogers’ should proceed given their current position.
Introduction: Jo
Industry/Company/Competitive Advantage
Symptoms of Present Situation
Enthusiastic/positive
PEST Analysis: Jo
Political/Legal
Economic
Social cultural/ Demographic
Technological
Jo: did this little chart to help with my analysis. feel free to use it or not :). ANGELA Political
The USFDA was being pushed to redefine the term “chocolate” to include cheaper versions and still call it chocolate. American and Canadian border laws required all travelers to present government issued passports in order to cross to each side, slowing down the tourism industry on both sides.
Economical
Canadian currency has been increasing in value, another factor in the slow growth of the tourism market.
Social
Market was shifting in a more health conscious direction. There has started to be a demand for more healthier/organic chocolates.
Current target market is aging and will start to diminish, therefore Rogers needs to begin looking