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case analisis:
MBA 660: Case Analysis for Cirque du Soleil Case

1. Describe how the touring show life cycle is supported by IT. While reading the case, you can access Cirque's website and see actual applications (e.g. casting, ticket sales, and Cirque Club).
According to this case, every step of the touring show life cycle is supported by IT. With regard to creation stage, IT plays an important role to improve this process. There is an application whose name is Open Eyes developed by IT. All of Cirque’s employees could access to Cirque’s Intranet and share interesting or surprising discoveries to others. Moreover, sharing this kind of information is significant to Cirque du Soleil because it keeps Cirque du Soleil staying top of the newest artistic rends. With regard to design stage, there are several applications created by IT to make those activities of design stage more effective and convenient. A costume application can save a lot of different measurements to costume patterns for every artist and keep this information in a database. The more important point is that this application connects with other applications to manage diverse sides of costume-making process. With regard to preparation stage, there is a Kin-Cirque application developed by IT to help artists practice reinforce their training experience. Physical fitness specialists could know how every artist’s physical condition develops. In addition, Kin-Cirque application connected with other applications to provide the exact physical measurements and needs of artists to equipment department. Then the equipment department can complete their jobs more easily. With regard to the diffusion of Cirque shows, IT has great influences on improving customer’s experience. There is an official website created by IT. People can access to this website from various parts of world. Especially the online forum where people can find special promotion, press galleries, and employment opportunities and so on was built up by IT. What

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