Case Analysis
Harry Rosen
SGMA 591: Rabeea Baig (00506057)
Table of Contents
Company Overview 3
Mission Statement 3
Strategic Vision 3
Current Issue Facing the Company 4
Strengths 5
Weaknesses 7
Opportunities 8
Threats 9
Driving forces 10 * Political and Regulatory 10 * Demographics 11 * Technology 11 * General Economic Condition 12
Porter’s Five Forces Analysis 13 * Intensity of Rivalry 13 * Potential New Entrants 13 * Substitutes 14 * Suppliers 14 * Buyers 15
Sustainable Competitive Advantage 15
Recommendation 16
Appendix 18
Bibliography 19
Company Overview
Harry Rosen, founder.
Harry Rosen Inc. is a privately owned family corporation that sells high-end men’s clothing. This company was established in 1954 by Harry and his brother Lou Rosen in Toronto. They had originally started as a made-to-measure store on Parliament Street with a $500 down payment (Harry Rosen Inc., 2010a). After having tremendous success, they moved their location closer to the Financial District in order to serve their clientele better (Harry Rosen Inc., 2010a). Many skeptics had criticized their decision, but this strategic move had worked in their favour. As of today, this clothing chain has 16 locations across Canada servicing an array of customers. Originally, their focus was to sell made-to-measure suits, but that has expanded to ready to wear suits, dress shirts and ties, sportswear, footwear and accessories. Designers such as Ermenegildo Zegna, Armani Collezioni, TOM FORD, Brunello Cucinelli, and Canali are featured in their flagship stores. Harry’s relationships with Italian manufacturers have allowed him to feature an in-house casual fashion line as well. As of 2009, Harry Rosen is the only specialty
SGMA 591: Rabeea Baig (00506057)
Table of Contents
Company Overview 3
Mission Statement 3
Strategic Vision 3
Current Issue Facing the Company 4
Strengths 5
Weaknesses 7
Opportunities 8
Threats 9
Driving forces 10 * Political and Regulatory 10 * Demographics 11 * Technology 11 * General Economic Condition 12
Porter’s Five Forces Analysis 13 * Intensity of Rivalry 13 * Potential New Entrants 13 * Substitutes 14 * Suppliers 14 * Buyers 15
Sustainable Competitive Advantage 15
Recommendation 16
Appendix 18
Bibliography 19
Company Overview
Harry Rosen, founder.
Harry Rosen Inc. is a privately owned family corporation that sells high-end men’s clothing. This company was established in 1954 by Harry and his brother Lou Rosen in Toronto. They had originally started as a made-to-measure store on Parliament Street with a $500 down payment (Harry Rosen Inc., 2010a). After having tremendous success, they moved their location closer to the Financial District in order to serve their clientele better (Harry Rosen Inc., 2010a). Many skeptics had criticized their decision, but this strategic move had worked in their favour. As of today, this clothing chain has 16 locations across Canada servicing an array of customers. Originally, their focus was to sell made-to-measure suits, but that has expanded to ready to wear suits, dress shirts and ties, sportswear, footwear and accessories. Designers such as Ermenegildo Zegna, Armani Collezioni, TOM FORD, Brunello Cucinelli, and Canali are featured in their flagship stores. Harry’s relationships with Italian manufacturers have allowed him to feature an in-house casual fashion line as well. As of 2009, Harry Rosen is the only specialty
Bibliography: Opportunities Euromonitor (2011) stated that online sales are growing because the internet is “becoming more popular as a choice for purchasing as, Canadians worry less about factors like internet credit card fraud”