Case Analysis
PAMANTASAN NG LUNGSOD NG MAYNILA
(University of the City of Manila)
Intramuros, Manila
GRADUATE SCHOOL OF MANAGEMENT
MASTER IN BUSINESS ADMINISTRATION
Case Analysis
NY Plant at the Heart of Cement Making Air Pollution Battle: A Lafarge Co. Case
PRODUCTION / OPERATION MANAGEMENT 2
Viewpoint:
Executive Committee
Time Context:
2014
Problem Statement:
What course of actions should Lafarge Company undertake to lessen air pollution emission problem?
Objective:
To ensure that the company will improve its process into an environment friendly production within a year.
Areas of consideration:
Strengths
Lafarge Company acquired the shareholding of the second largest cement manufacturer in Uganda
A joint-venture with other cement manufacturing companies across Asia, Europe and American continents and exports its goods throughout the world
Weaknesses
A large amount of mercury is being emitted yearly outside their plants
Old equipment, facilities and process are still being used in their production
Lafarge company staff operators is the lowest in numbers despite of their continuous expansion throughout the years
Opportunities
Market expansion globally
Threats
Government rules and stricter environmental regulation that might penalize the business due to large amount of chemical emission
Threats from the competitors
Negative publicity that resulted from opposing environmental advocates
Alternative Courses of Action (ACA):
Implementation of Green Productivity process
Implementation of Value Engineering
Innovation
Analysis:
ACA
Alternative Courses of Action
Advantages
Disadvantages
1
Implementation of Green Productivity process
1. Acquiring state-of-the-art equipment
2. Enhancement of production process
3. Proper waste management
4. Quality products and business profitability
1. Resistance to production process changes in the organization
2. Higher cost due to installment/acquisition of new equipment
2
Implementation of Value
(University of the City of Manila)
Intramuros, Manila
GRADUATE SCHOOL OF MANAGEMENT
MASTER IN BUSINESS ADMINISTRATION
Case Analysis
NY Plant at the Heart of Cement Making Air Pollution Battle: A Lafarge Co. Case
PRODUCTION / OPERATION MANAGEMENT 2
Viewpoint:
Executive Committee
Time Context:
2014
Problem Statement:
What course of actions should Lafarge Company undertake to lessen air pollution emission problem?
Objective:
To ensure that the company will improve its process into an environment friendly production within a year.
Areas of consideration:
Strengths
Lafarge Company acquired the shareholding of the second largest cement manufacturer in Uganda
A joint-venture with other cement manufacturing companies across Asia, Europe and American continents and exports its goods throughout the world
Weaknesses
A large amount of mercury is being emitted yearly outside their plants
Old equipment, facilities and process are still being used in their production
Lafarge company staff operators is the lowest in numbers despite of their continuous expansion throughout the years
Opportunities
Market expansion globally
Threats
Government rules and stricter environmental regulation that might penalize the business due to large amount of chemical emission
Threats from the competitors
Negative publicity that resulted from opposing environmental advocates
Alternative Courses of Action (ACA):
Implementation of Green Productivity process
Implementation of Value Engineering
Innovation
Analysis:
ACA
Alternative Courses of Action
Advantages
Disadvantages
1
Implementation of Green Productivity process
1. Acquiring state-of-the-art equipment
2. Enhancement of production process
3. Proper waste management
4. Quality products and business profitability
1. Resistance to production process changes in the organization
2. Higher cost due to installment/acquisition of new equipment
2
Implementation of Value