Case Analysis: Cadbury Enterprises
Table of Contents
Market / Company information 3-4
Product/ Market Information 4-5
PESTEL/ Recommendations 6
Bibliography 7
Business Environment
Market/ Company Information
Cadbury officially known as Cadbury Enterprises, is a British confectionary company owned by Mondelez International (Reuters 2010) Cadbury was first established in Birmingham, United Kingdom by John Cadbury in 1824 ( Cadbury 2013) and its headquarters are based in, Uxbridge London.
Today Cadbury is best known for many of its different confectionary products, which include Dairy milk, Crème Egg and Roses (Reuters 2010). Dairy Milk was introduced in 1905 and by 1914 was the best selling product for the company (Cadbury 2013).
Mondelez international, is an American confectionary company which also has food and beverages, the company has headquarters based in Deerfield, Illinois and has well known snack brands which include Cadbury, Toblerone and different types of candy such as Trident and Halls Stride (Mondelez 2013)
“Oligopoly is market in which control over the supply of commodity is in the hands of a smaller of producers” (Freedictionary 2013). Cadbury’s and the chocolate confectionary market structure is oligopoly; oligopoly is dominated by large companies and is shared with only a number of producers and sellers. This market structure has a large entry cost so for companies that want to enter it need to prepared to invest millions and that does not ensure success in that market.
Cadbury’s competitors
Own branding in the chocolate confectionary market is very important because it is what gives companies the edge over their competitors , but with the increased competition from large retailers and supermarkets such Asda, Tesco who also have their own branded chocolates and usually are cheaper chocolates compared to Mars, Cadbury and Nestle products. This causes concern for the larger chocolates companies
Market / Company information 3-4
Product/ Market Information 4-5
PESTEL/ Recommendations 6
Bibliography 7
Business Environment
Market/ Company Information
Cadbury officially known as Cadbury Enterprises, is a British confectionary company owned by Mondelez International (Reuters 2010) Cadbury was first established in Birmingham, United Kingdom by John Cadbury in 1824 ( Cadbury 2013) and its headquarters are based in, Uxbridge London.
Today Cadbury is best known for many of its different confectionary products, which include Dairy milk, Crème Egg and Roses (Reuters 2010). Dairy Milk was introduced in 1905 and by 1914 was the best selling product for the company (Cadbury 2013).
Mondelez international, is an American confectionary company which also has food and beverages, the company has headquarters based in Deerfield, Illinois and has well known snack brands which include Cadbury, Toblerone and different types of candy such as Trident and Halls Stride (Mondelez 2013)
“Oligopoly is market in which control over the supply of commodity is in the hands of a smaller of producers” (Freedictionary 2013). Cadbury’s and the chocolate confectionary market structure is oligopoly; oligopoly is dominated by large companies and is shared with only a number of producers and sellers. This market structure has a large entry cost so for companies that want to enter it need to prepared to invest millions and that does not ensure success in that market.
Cadbury’s competitors
Own branding in the chocolate confectionary market is very important because it is what gives companies the edge over their competitors , but with the increased competition from large retailers and supermarkets such Asda, Tesco who also have their own branded chocolates and usually are cheaper chocolates compared to Mars, Cadbury and Nestle products. This causes concern for the larger chocolates companies