Case Analysis Of Etihad Airways
Etihad Airways is constantly improving its branding strategy in order to strongly differentiate itself from its competitors. The airline became the official airline of 2017 New York Fashion Week (Garcia,2016). Etihad also became one of the Principal Partners of New York City FC since 2014 (Etihad,n.d.). In a 5 year agreement, the brand of the airline will feature on the playing jerseys of the club during matches in the Major League Soccer.
Etihad Airways is renowned for its Residence flying apartments and also its plush first-class and business-class suites. In 2016, Etihad also won World's Best First Class, Best First Class Onboard Catering and Best First Class Seat (Zhang,2016). These awards are based on positive feedbacks that are given …show more content…
Boeing 787-9 was introduced on Etihad’s daily flight service from Abu Dhabi to Beirut, Lebanon (Businessdayonline.com). The new 787 Dreamliner service replaces the Airbus A321 aircraft previously operating the airline’s EY535/EY538 flights to and from the Lebanese capital. The new fleet features Etihad’s next-generation Business and Economy Class cabins. The fleets are configured with 299 seats. There are 28 Business Studios and 271 Economy Smart Seats in those fleets.
Currently, the airline serves about 116 destinations all over the world. The airline had introduced six additional destinations to its global route network in 2015.Etihad now flies to Madrid, Entebbe, Kolkata, Hong Kong, Edinburgh and Dar es Salaam. The airline also provides a new direct service to Brisbane (Etihad,2016). In 2016.Etihad expanded its codeshare and equity partnerships. These partnerships were seen to be successful as there have been a record of 5 million passengers who flew with Etihad Airways.Thus.the agreements have resulted in an increase of 43% in number of passengers that Etihad had …show more content…
But after more than $4 billion of share purchases, bond buyouts, and other investments, its expansion plans stalled (Jasper & Kamel,2017). On May 2 2017, Italy’s Alitalia, in which Etihad holds a 49 percent stake after pouring in about €1 billion ($1.1 billion), filed for bankruptcy amid mounting
Etihad Airways is renowned for its Residence flying apartments and also its plush first-class and business-class suites. In 2016, Etihad also won World's Best First Class, Best First Class Onboard Catering and Best First Class Seat (Zhang,2016). These awards are based on positive feedbacks that are given …show more content…
Boeing 787-9 was introduced on Etihad’s daily flight service from Abu Dhabi to Beirut, Lebanon (Businessdayonline.com). The new 787 Dreamliner service replaces the Airbus A321 aircraft previously operating the airline’s EY535/EY538 flights to and from the Lebanese capital. The new fleet features Etihad’s next-generation Business and Economy Class cabins. The fleets are configured with 299 seats. There are 28 Business Studios and 271 Economy Smart Seats in those fleets.
Currently, the airline serves about 116 destinations all over the world. The airline had introduced six additional destinations to its global route network in 2015.Etihad now flies to Madrid, Entebbe, Kolkata, Hong Kong, Edinburgh and Dar es Salaam. The airline also provides a new direct service to Brisbane (Etihad,2016). In 2016.Etihad expanded its codeshare and equity partnerships. These partnerships were seen to be successful as there have been a record of 5 million passengers who flew with Etihad Airways.Thus.the agreements have resulted in an increase of 43% in number of passengers that Etihad had …show more content…
But after more than $4 billion of share purchases, bond buyouts, and other investments, its expansion plans stalled (Jasper & Kamel,2017). On May 2 2017, Italy’s Alitalia, in which Etihad holds a 49 percent stake after pouring in about €1 billion ($1.1 billion), filed for bankruptcy amid mounting