Case Analysis Of Refilwe's Cleaning Service
Industry Analysis
Refilwe’s Cleaning Service will target the middle and high income households cleaning market. RCS is offering a high quality, perfect and totally trustworthy service for middle and high income households. We will be doing general house and yard cleaning twice a week. We will be marketing our service to these people through word of mouth referrals as well as advertising in the weekly advertiser. Although there are lots of competitors, we pride ourselves with offering best quality and honest service.
To evaluate Refilwe’s Cleaning Services Company’s strategic positioning, we used Porter's five forces framework. This will help us understand both the strength of our current competitive position and the strength of a position …show more content…
If it costs less in terms of time and money to enter the market and compete efficiently, or if I have not protected my basic skills, then new competitors can quickly enter the market that I am already servicing and weaken my position. For example, if someone can offer to provide the services on numerous occasions in a week compared to my two week service at the same price, then customers will shift to this new entrant. If I have strong obstacles to entry, then I can reserve a favourable position and take fair advantage of …show more content…
It is upon this background that small businesses like Refilwe’s Cleaning Services should put proper strategies in place to enhance their sustainability. A growth strategy involves the attainment of specific growth objectives by increasing the level of any firm’s operations leading to increase in sales revenues and increase in earnings or profits. Porter (2008) emphasizes that a strategist must understand and cope with competition. Below are some strategies that Refilwe’s Cleaning Services can use to
Refilwe’s Cleaning Service will target the middle and high income households cleaning market. RCS is offering a high quality, perfect and totally trustworthy service for middle and high income households. We will be doing general house and yard cleaning twice a week. We will be marketing our service to these people through word of mouth referrals as well as advertising in the weekly advertiser. Although there are lots of competitors, we pride ourselves with offering best quality and honest service.
To evaluate Refilwe’s Cleaning Services Company’s strategic positioning, we used Porter's five forces framework. This will help us understand both the strength of our current competitive position and the strength of a position …show more content…
If it costs less in terms of time and money to enter the market and compete efficiently, or if I have not protected my basic skills, then new competitors can quickly enter the market that I am already servicing and weaken my position. For example, if someone can offer to provide the services on numerous occasions in a week compared to my two week service at the same price, then customers will shift to this new entrant. If I have strong obstacles to entry, then I can reserve a favourable position and take fair advantage of …show more content…
It is upon this background that small businesses like Refilwe’s Cleaning Services should put proper strategies in place to enhance their sustainability. A growth strategy involves the attainment of specific growth objectives by increasing the level of any firm’s operations leading to increase in sales revenues and increase in earnings or profits. Porter (2008) emphasizes that a strategist must understand and cope with competition. Below are some strategies that Refilwe’s Cleaning Services can use to