Case Analysis of Room & Board (Strategic Management))
1.0 Executive Summary
Room & Board is successful in domestic furniture retailer. The American furniture retailer has initially developed based on IKEA business model by John Gabbert. He adopted different strategy from other traditional furniture industry. He focuses on high quality and design, and became popular and set a high loyal brand in the USA. Room & Board also succeed in implementing entrepreneurial strategies to create value. The company transfer its entrepreneurial ship mind-set to its employees even suppliers. Its core competency is using relationship business model, utilizing its source and capability to exploit competitive advantage to achieve above returns.
Under external and internal analysis, the external environment doesn’t affect Room & Board’s business from 1995 to 2007. Because it does innovation bringing new into use, such as innovations in company culture, supply chain, employee development, leadership team, delivery center, and stores. Room & Board uses internal innovation, which from induced strategic behavior in the company. Vertically integrated business model ( innovation through cooperative strategy) that Room & Board used, which has engaged the energies of suppliers, employees, customers in its domain both inside and outside the company. The guide principle has been in Room & Board’s its leader team as cross-functional product development team. It’s obviously that Room & Board adopts incremental innovation. It improve traditional rules such as maintain good relationship with domestic suppliers, sharing business information of company with them, and making growth of business together.
The suggestion for Room & Board is in the parts of internal innovation, cross function leadership team, innovation in cooperative strategy: strategy alliance and acquisition. 2.0 Chapter 13 Summary
Strategic entrepreneurship is taking entrepreneurial actions using a strategic perspective. Firms are engaging in simultaneous opportunity-seeking
Room & Board is successful in domestic furniture retailer. The American furniture retailer has initially developed based on IKEA business model by John Gabbert. He adopted different strategy from other traditional furniture industry. He focuses on high quality and design, and became popular and set a high loyal brand in the USA. Room & Board also succeed in implementing entrepreneurial strategies to create value. The company transfer its entrepreneurial ship mind-set to its employees even suppliers. Its core competency is using relationship business model, utilizing its source and capability to exploit competitive advantage to achieve above returns.
Under external and internal analysis, the external environment doesn’t affect Room & Board’s business from 1995 to 2007. Because it does innovation bringing new into use, such as innovations in company culture, supply chain, employee development, leadership team, delivery center, and stores. Room & Board uses internal innovation, which from induced strategic behavior in the company. Vertically integrated business model ( innovation through cooperative strategy) that Room & Board used, which has engaged the energies of suppliers, employees, customers in its domain both inside and outside the company. The guide principle has been in Room & Board’s its leader team as cross-functional product development team. It’s obviously that Room & Board adopts incremental innovation. It improve traditional rules such as maintain good relationship with domestic suppliers, sharing business information of company with them, and making growth of business together.
The suggestion for Room & Board is in the parts of internal innovation, cross function leadership team, innovation in cooperative strategy: strategy alliance and acquisition. 2.0 Chapter 13 Summary
Strategic entrepreneurship is taking entrepreneurial actions using a strategic perspective. Firms are engaging in simultaneous opportunity-seeking