Case Analysis on “Ben & Jerry’s Homemade Inc.”
Xavier University – Ateneo de Cagayan
School of Business Management
Graduate School
MBA 111B
S.Y. 2014- 2015
Case Analysis on
“Ben & Jerry’s Homemade Inc.”
Submitted by:
Cabrera, Kenneth Robert S.
Submitted to:
Dr. Alma Frances R. Hortelano
August 16, 2014
I. Viewpoint I am taking the viewpoint of the management of Ben & Jerry’s Homemade Inc.
II. Statement of the Problem How should Ben & Jerry’s management improve its management control processes in order for it to be more competitive in the superpremium ice cream industry? III. Objectives
We will analyze the pertinent facts of the case and help the management of Ben & Jerry’s develop a strategy to improve its management control processes.
IV. Areas of Consideration
Few small businesses have more appeal to the American public than the Vermont-based superpremium ice cream company, Ben & Jerry’s Homemade Inc. There is broad appeal in Ben & Jerry’s superpremium ice cream. “Ben & Jerry’s is a household name in America.”
Their approach to business was uninformed at best; once they even closed for a day to figure out the books.
B & J’s commitment to the welfare of their employees is evidenced by free health-club memberships (affordable day care, etc.)
Today the company has more than 350 employees and about 90 franchised shops and enjoys sales revenues in the neighbourhood of 60 million annually. In 1990, it was ranked as the number two producer of superpremium ice cream in the country.
Although well known for the excellence of their product and their willingness to compete with the likes of Pillsbury-owned Haagenn-Dazs, they also derive much of their notoriety from their approach in doing business.
Ben and Jerry are widely perceived as “The Bad Boys of American Business”, whose ice cream company is not the normal kind of growth company, but rather a company founded on “funk and adventure” plus a strong interest in
School of Business Management
Graduate School
MBA 111B
S.Y. 2014- 2015
Case Analysis on
“Ben & Jerry’s Homemade Inc.”
Submitted by:
Cabrera, Kenneth Robert S.
Submitted to:
Dr. Alma Frances R. Hortelano
August 16, 2014
I. Viewpoint I am taking the viewpoint of the management of Ben & Jerry’s Homemade Inc.
II. Statement of the Problem How should Ben & Jerry’s management improve its management control processes in order for it to be more competitive in the superpremium ice cream industry? III. Objectives
We will analyze the pertinent facts of the case and help the management of Ben & Jerry’s develop a strategy to improve its management control processes.
IV. Areas of Consideration
Few small businesses have more appeal to the American public than the Vermont-based superpremium ice cream company, Ben & Jerry’s Homemade Inc. There is broad appeal in Ben & Jerry’s superpremium ice cream. “Ben & Jerry’s is a household name in America.”
Their approach to business was uninformed at best; once they even closed for a day to figure out the books.
B & J’s commitment to the welfare of their employees is evidenced by free health-club memberships (affordable day care, etc.)
Today the company has more than 350 employees and about 90 franchised shops and enjoys sales revenues in the neighbourhood of 60 million annually. In 1990, it was ranked as the number two producer of superpremium ice cream in the country.
Although well known for the excellence of their product and their willingness to compete with the likes of Pillsbury-owned Haagenn-Dazs, they also derive much of their notoriety from their approach in doing business.
Ben and Jerry are widely perceived as “The Bad Boys of American Business”, whose ice cream company is not the normal kind of growth company, but rather a company founded on “funk and adventure” plus a strong interest in