Case Brief Kraft Inc. V. Federal Trade Commission
Brief Kraft, Inc. v. Federal Trade Commissio
Plaintiff/Appellant: Federal Trade Commission (FTC)
Defendant/Appellee: Kraft Inc.
History: Federal Trade Commission instituted a deceptive advertising proceeding against Kraft Inc. Kraft was instructed to terminate certain ads due to false advertising.
Facts: In March 1987, Kraft added a subscript on the television commercial and as a footnote in the print media version, the disclosure that “one ¾ ounces slice has 70% of the calcium of five ounces of milk.” FTC has claimed that Kraft Inc was representing false advertisement. Kraft Inc had used two television advertisements that claimed that their cheese had 5 ounces of milk per slice, which is what kids bones needs to grow.
Plaintiff’s
Plaintiff/Appellant: Federal Trade Commission (FTC)
Defendant/Appellee: Kraft Inc.
History: Federal Trade Commission instituted a deceptive advertising proceeding against Kraft Inc. Kraft was instructed to terminate certain ads due to false advertising.
Facts: In March 1987, Kraft added a subscript on the television commercial and as a footnote in the print media version, the disclosure that “one ¾ ounces slice has 70% of the calcium of five ounces of milk.” FTC has claimed that Kraft Inc was representing false advertisement. Kraft Inc had used two television advertisements that claimed that their cheese had 5 ounces of milk per slice, which is what kids bones needs to grow.
Plaintiff’s