Case Development
3.0 Case Development (practice)
3.1 Company Overview
Astro Malaysia Holdings Berhad is a leading integrated consumer media entertainment group in Malaysia and Southeast Asia with operations in 4 key areas of business, namely Pay-TV, Radio, Publications and Digital Media. Astro Holdings Sdn Bhd is a company incorporated in Malaysia with its principal place of business at the Administration Building of the All Asia Broadcast Centre, located in Technology Park Malaysia.
Since its establishment, it expanded to provide management services to its subsidiaries. The company is dedicated and engaged in content creation, aggregation and distribution activities, including the provision of direct-to-home subscription television, radio broadcasting services, library licensing, multimedia interactive service, magazine publishing, Malaysian film production, talent management, creation of computer animation, interactive content and television content distribution. It is Malaysia’s largest pay television provider.
Astro is the brand name of the Malaysian direct broadcast satellite (DBS) Pay TV service. It transmits digital satellite television and radio to households in Malaysia & Brunei. The name Astro is an acronym for “All-Asian Satellite Television and Radio Operator”.Astro is owned and operated by Astro Television Network System Sdn Bhd, a wholly owned subsidiary of Astro Malaysia Holdings Sdn Bhd that owned by Astro Holdings Sdn Bhd It has operations at All Asia Broadcast Centre located in Bukit Jalil, Kuala Lumpur, Malaysia and Measat in Cyberjaya.
With a customer base of 3.1 mil residential customers or 50% penetration of Malaysian TV households, Astro offers 156 TV channels, including 68 Astro-created and branded channels and 22 HD channels, delivered via Direct-To-Home satellite TV, IPTV and OTT platforms. Astro provides HD, 3D, PVR, VOD and IPTV services through Astro B.yond and Astro On-The-Go. Fulfilling its promise to bridge the digital divide for all of
3.1 Company Overview
Astro Malaysia Holdings Berhad is a leading integrated consumer media entertainment group in Malaysia and Southeast Asia with operations in 4 key areas of business, namely Pay-TV, Radio, Publications and Digital Media. Astro Holdings Sdn Bhd is a company incorporated in Malaysia with its principal place of business at the Administration Building of the All Asia Broadcast Centre, located in Technology Park Malaysia.
Since its establishment, it expanded to provide management services to its subsidiaries. The company is dedicated and engaged in content creation, aggregation and distribution activities, including the provision of direct-to-home subscription television, radio broadcasting services, library licensing, multimedia interactive service, magazine publishing, Malaysian film production, talent management, creation of computer animation, interactive content and television content distribution. It is Malaysia’s largest pay television provider.
Astro is the brand name of the Malaysian direct broadcast satellite (DBS) Pay TV service. It transmits digital satellite television and radio to households in Malaysia & Brunei. The name Astro is an acronym for “All-Asian Satellite Television and Radio Operator”.Astro is owned and operated by Astro Television Network System Sdn Bhd, a wholly owned subsidiary of Astro Malaysia Holdings Sdn Bhd that owned by Astro Holdings Sdn Bhd It has operations at All Asia Broadcast Centre located in Bukit Jalil, Kuala Lumpur, Malaysia and Measat in Cyberjaya.
With a customer base of 3.1 mil residential customers or 50% penetration of Malaysian TV households, Astro offers 156 TV channels, including 68 Astro-created and branded channels and 22 HD channels, delivered via Direct-To-Home satellite TV, IPTV and OTT platforms. Astro provides HD, 3D, PVR, VOD and IPTV services through Astro B.yond and Astro On-The-Go. Fulfilling its promise to bridge the digital divide for all of
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