case report 2
Case report 2
Student ID: XUJD1303
Student name: XU JIAYU
Tutor: DOREEN FiELDING
1.0 Introduction
Form the given information of this case ,it tells us that Osim established in 1980,has occupied the worldwide branded lifestyle product market now. However, the success of osim is strongly connecting to its innovation-drive culture and management issue .Rom Sim, the CEO of OSIM, who shows the example of transformational leadership applying in business use. And this report will discuss further about the impact of transformational leadership that occurs in Osim .
2.0Issue identification
A transformational leader makes good use of charisma and related qualities to arouse desires that pushes people and organizational systems to achieve new high-performance pattern ,however ,on the contrary ,transactional leadership is mainly focus on methodical in maintaining others concentrated on progress towards task completion (Schermerhorn, 2011, p.330).In terms of this case , rather than transactional leadership, the transformational leadership is more suitable for explaining Osim .Because Sim leads staff through his own action ,with employees looking to him for guidance and strength. Also, sim spends most of his time doing what he preaches to other .Which shows that Sim uses the combination of his charisma and own experience to make the staff understand and perform better . What is more , Sim is fond of convincing the staff to live a healthy life and improve their positive attitude towards healthier lifestyle .This means that Sim wants to raise their aspiration of life that contains more colorful elements , and shifts them to work hard as well as reach their life goals .Therefore ,the success of Osim largely depends on Sim’s unique management method and executing business strategy
Student ID: XUJD1303
Student name: XU JIAYU
Tutor: DOREEN FiELDING
1.0 Introduction
Form the given information of this case ,it tells us that Osim established in 1980,has occupied the worldwide branded lifestyle product market now. However, the success of osim is strongly connecting to its innovation-drive culture and management issue .Rom Sim, the CEO of OSIM, who shows the example of transformational leadership applying in business use. And this report will discuss further about the impact of transformational leadership that occurs in Osim .
2.0Issue identification
A transformational leader makes good use of charisma and related qualities to arouse desires that pushes people and organizational systems to achieve new high-performance pattern ,however ,on the contrary ,transactional leadership is mainly focus on methodical in maintaining others concentrated on progress towards task completion (Schermerhorn, 2011, p.330).In terms of this case , rather than transactional leadership, the transformational leadership is more suitable for explaining Osim .Because Sim leads staff through his own action ,with employees looking to him for guidance and strength. Also, sim spends most of his time doing what he preaches to other .Which shows that Sim uses the combination of his charisma and own experience to make the staff understand and perform better . What is more , Sim is fond of convincing the staff to live a healthy life and improve their positive attitude towards healthier lifestyle .This means that Sim wants to raise their aspiration of life that contains more colorful elements , and shifts them to work hard as well as reach their life goals .Therefore ,the success of Osim largely depends on Sim’s unique management method and executing business strategy