CASE REPORT ON HUMAN RESOURCE FUNCTION OF APPLE
Case report on Human resource function of apple COMPANY: APPLE INC.
CONTENTS
INTRODUCTION OF APPLE INC. 3
Mission Statement 3
Corporate Strategies 3
Apple’s Scope 3
SWOT ANALYSIS 4
Strength 4
Weakness 4
Opportunity 5
Threat 5
TRAININGS AND DEVELOPMENTS 6
Apple Retail Employees Training 6
AppleCare Technician Training 7
EMPLOYEE BENEFITS 8
Employee Stock Purchase Plan (ESPP): 8
Apple Inc 401k 9
Employee Insurance 10
Parental Leave Policy, Sabbatical and Educational Reimbursement 10
Employee Discount Program 11
CONCLUSION 12
REFERENCE LIST 13
INTRODUCTION OF APPLE INC.
Apple is a consumer electronics company and a retail division with more than 416 stores in the world in 2014. Apple also has retailing business online including the online Apple Store and the world largest music retailer: iTunes (GMID, 2014). Apple designs, manufactures, and markets a broad range of technological products including smart phones, personal computers, notebooks, software, and hardware products. The products of Apple include iOS, Safari, iPod, iPhone and Mac.
Mission Statement
The mission statement of Apple is to bring the best personal computing experience to students, educators, creative, professionals and consumers around the world through its innovative hardware, software and internet offerings.
Corporate Strategies
The customers of Apple include individual consumers, small and mid-sized businesses, enterprises and governments. Apple adopts the strategy of holding high price position beyond its competitors to represent its high quality and high price brand image. This brand image is also reflected in its stores, which are all located in desirable high-traffic locations with premium store designs and customer services (GMID, 2013). As a reason, the majority of Apple’s consumers are price-incentive due to brand loyalty and the pursuit of high quality. Furthermore, to maintain the high price position and avoid price sensitive markets, Apple implements rigorous
CONTENTS
INTRODUCTION OF APPLE INC. 3
Mission Statement 3
Corporate Strategies 3
Apple’s Scope 3
SWOT ANALYSIS 4
Strength 4
Weakness 4
Opportunity 5
Threat 5
TRAININGS AND DEVELOPMENTS 6
Apple Retail Employees Training 6
AppleCare Technician Training 7
EMPLOYEE BENEFITS 8
Employee Stock Purchase Plan (ESPP): 8
Apple Inc 401k 9
Employee Insurance 10
Parental Leave Policy, Sabbatical and Educational Reimbursement 10
Employee Discount Program 11
CONCLUSION 12
REFERENCE LIST 13
INTRODUCTION OF APPLE INC.
Apple is a consumer electronics company and a retail division with more than 416 stores in the world in 2014. Apple also has retailing business online including the online Apple Store and the world largest music retailer: iTunes (GMID, 2014). Apple designs, manufactures, and markets a broad range of technological products including smart phones, personal computers, notebooks, software, and hardware products. The products of Apple include iOS, Safari, iPod, iPhone and Mac.
Mission Statement
The mission statement of Apple is to bring the best personal computing experience to students, educators, creative, professionals and consumers around the world through its innovative hardware, software and internet offerings.
Corporate Strategies
The customers of Apple include individual consumers, small and mid-sized businesses, enterprises and governments. Apple adopts the strategy of holding high price position beyond its competitors to represent its high quality and high price brand image. This brand image is also reflected in its stores, which are all located in desirable high-traffic locations with premium store designs and customer services (GMID, 2013). As a reason, the majority of Apple’s consumers are price-incentive due to brand loyalty and the pursuit of high quality. Furthermore, to maintain the high price position and avoid price sensitive markets, Apple implements rigorous