Case Starbucks
Case 2: Starbucks | The coffee Goes Cold | | | | | 11/3/2013 | |
INDEX 1. STATE OF THE ART 3 2. STARBUCKS MISSION, VISION AND VALUES. EVOLUTION 4 3. ANALYSIS OF THE EXTERNAL ENVIRONMENT: PESTEL AND PORTER’S 5 FORCES MODEL. KSF’S 6 4. STARBUCKS R&C 11 5. CONCRETE STRATEGIC DECISIONS AFTER SCHULTZ COMES BACK 14
1.
STATE OF THE ART
The Starbucks company born from the idea of Alfred Peet, after that, Jerry Baldwin, Zev Siegel and the writer Gordon Bowker ran out this project and they founded the company. Based in Seattle, Washington, since 1971 (year of foundation) today Starbucks is the world's biggest coffee company retail and has a presence in over 55 countries with approximately 18,000 establishments.
Part of the merit of the company was thanks to Schultz, a businessman who had a number of cafes, he decided to purchase Starbucks and maintain in all cafes the trade name Starbucks. He also created the philosophy that to go out for coffee would be more than that, he wanted to create a harmonic place, that would make the customer will feel at home.
The basis of success, in addition to those mentioned may be the following ones: having a quality coffee, have competent and involved workers, have a design in the establishments comfortable and modern and have a presence in urban centres and try to unseat the competition.
Dates that have marked the history of Starbucks also are 1992 when he entered in the stock market, and 2006 after a disproportionate growth since 2000, was the first time that the company had a small recession and so was forced to make strategic changes.
The establishment of Starbucks today it’s not just a coffee shop, you can find some books, CD's and some other things.
2. STARBUCKS MISSION, VISION AND VALUES. EVOLUTION
MISSION
First the Starbucks mission was to become the first provider of the finest, premier world’s coffee, maintaining the corporation principles while growing.
INDEX 1. STATE OF THE ART 3 2. STARBUCKS MISSION, VISION AND VALUES. EVOLUTION 4 3. ANALYSIS OF THE EXTERNAL ENVIRONMENT: PESTEL AND PORTER’S 5 FORCES MODEL. KSF’S 6 4. STARBUCKS R&C 11 5. CONCRETE STRATEGIC DECISIONS AFTER SCHULTZ COMES BACK 14
1.
STATE OF THE ART
The Starbucks company born from the idea of Alfred Peet, after that, Jerry Baldwin, Zev Siegel and the writer Gordon Bowker ran out this project and they founded the company. Based in Seattle, Washington, since 1971 (year of foundation) today Starbucks is the world's biggest coffee company retail and has a presence in over 55 countries with approximately 18,000 establishments.
Part of the merit of the company was thanks to Schultz, a businessman who had a number of cafes, he decided to purchase Starbucks and maintain in all cafes the trade name Starbucks. He also created the philosophy that to go out for coffee would be more than that, he wanted to create a harmonic place, that would make the customer will feel at home.
The basis of success, in addition to those mentioned may be the following ones: having a quality coffee, have competent and involved workers, have a design in the establishments comfortable and modern and have a presence in urban centres and try to unseat the competition.
Dates that have marked the history of Starbucks also are 1992 when he entered in the stock market, and 2006 after a disproportionate growth since 2000, was the first time that the company had a small recession and so was forced to make strategic changes.
The establishment of Starbucks today it’s not just a coffee shop, you can find some books, CD's and some other things.
2. STARBUCKS MISSION, VISION AND VALUES. EVOLUTION
MISSION
First the Starbucks mission was to become the first provider of the finest, premier world’s coffee, maintaining the corporation principles while growing.