Case Studies
Table of Contents
Introduction
Shipper Manufacturing Company ………………………………............ C-2
FHE, Inc. ……………………………………………………………….. C-5
Early Supplier Integration in the Design of the Skid-Steer Loader……... C-9
Process Design
Eastern Gear, Inc. ………………………………………………………. C-17
Southwest Airlines: Singin’ the (Jet) Blues …………………………….. C-21
The Field Service Division of DMI ……………………………………. C-29
Pharmacy Service Improvement at CVS (A) …………………………… C-36
U.S. Stroller …………………………………………………………….. C-37
Quality
Customer-Driven Learning at Radisson Hotels Worldwide ……………. C-41
Quality at Gillette Argentina …………………………………………… C-46
Bayfield Mud Company ………………………………………………… C-47
Six Sigma at 3M, Inc. …………………………………………………... C-53
Capacity and Scheduling
Crocs: Revolutionizing an Industry’s Supply Chain Model for Competitive Advantage …………………………………….. C-58
Unifine Richardson …………………………………………………….. C-59 eBags: Managing Growth ……………………………………………… C-60
Merriwell Bag Company ……………………………………………….. C-69
Lawn King, Inc. ………………………………………………………… C-74
World Industrial Abrasives ……………………………………………... C-84
Inventory
Consolidated Electric …………………………………………………... C-88
Southern Toro Distributor, Inc. ………………………………………… C-93
ToysPlus, Inc. …………………………………………………………... C-99
SHIPPER MANUFACTURING COMPANY
Teaching Notes
Synopsis and Purpose
Shipper Manufacturing Company is a manufacturer of electrical products, laminated materials, and specialty products. The Advanced Products Division (APD), which manufactures the specialty products, has reformulated its corporate strategy. As a result, its manufacturing strategy should also be revised.
In the past, APD has manufactured custom products in low volume for its customers. The division plans to gradually add higher volume products for multiple customers. As a result, changes will be needed in manufacturing to effectively compete in the new environment.
The