Principles of Management ‐ an Introduction
Case summary:
Case duration (Min): Principles of Management (PoM)
45-60
Introduction to PoM
Worldwide
This case considers what is meant by management from the perspectives of commercial and not‐for‐profit organisations. Similarities and differences are considered and arguments from two people presented over three short film clips.
Consider using role play initially ‐ i.e. make one group of students a profit organization and the other a not‐for‐profit and encourage a debate on what management means to both.
Learning objectives:
Describe what is meant by the term 'management'. Identify the common functions of management. Contrast management within for profit and not‐for‐profit organisations.
Case problem:
What is management?
Page 1
Case media © Cornell University - Case study © Dr Phil Kelly 2009
First, if you are taking a taught management course then consult with your tutor and ensure that the case has not been scheduled into a teaching class or tutorial. If it has not: 1. Play/ read the media associated with the case. You may need to access the Internet and enter a URL to locate any video clips. 2. Attempt the Case study questions. Consider attempting the case study as a group exercise; you could form a study group with fellow students. 3. Check the suggested answers - remember these are suggestions only and there are often many possible answers. Discuss questions and answers with other students. 4. If you feel your answer(s) were weak then consider reading the relevant suggested readings again (also see the case study suggested references).
Title/ Media type
Organizational Management Is The Same Regardless of Profit or Non-Profit Sector.
URL/ Media description http://eclips.cornell.edu/themes.do?id=464&clipID=6040&tab=TabClipPage Film
Christine DeVita States Organizational Management Is The Same Regardless of Profit or Non‐