Case Study 06 Sony
CHAPTER SIX – SONY
1. How did Sony internationalize its R&D activities? What were the initial motivations for Sony to establish technology centres abroad? How would Kuemmerle categorize the R&D centres at Sony? 2. How have the motivations for internationalizing R&D changed over time? 3. Why did Sony feel the need to internationalize its R&D activities in the late 1980s and early 1990s? 4. How did Sony manage its overseas R&D activities? How did the managerial approach evolve over time? 5. What have been the problems with Sony’s way of managing R&D activities? 6. Besides in-house restructuring to strengthen its technological capabilities, what did Sony do to rejuvenate its businesses? 7. Can you provide an update on the internationalization of Sony’s R&D activities, using materials available on the Web? CHAPTER SIX – SONY
8. How did Sony internationalize its R&D activities? What were the initial motivations for Sony to establish technology centres abroad? How would Kuemmerle categorize the R&D centres at Sony? 9. How have the motivations for internationalizing R&D changed over time? 10. Why did Sony feel the need to internationalize its R&D activities in the late 1980s and early 1990s? 11. How did Sony manage its overseas R&D activities? How did the managerial approach evolve over time? 12. What have been the problems with Sony’s way of managing R&D activities? 13. Besides in-house restructuring to strengthen its technological capabilities, what did Sony do to rejuvenate its businesses? 14. Can you provide an update on the internationalization of Sony’s R&D activities, using materials available on the Web?
CHAPTER SIX – SONY
15. How did Sony internationalize its R&D activities? What were the initial motivations for Sony to establish technology centres abroad? How would Kuemmerle categorize the R&D centres at Sony? 16. How have the motivations for internationalizing R&D changed over time? 17. Why did Sony feel the need to
1. How did Sony internationalize its R&D activities? What were the initial motivations for Sony to establish technology centres abroad? How would Kuemmerle categorize the R&D centres at Sony? 2. How have the motivations for internationalizing R&D changed over time? 3. Why did Sony feel the need to internationalize its R&D activities in the late 1980s and early 1990s? 4. How did Sony manage its overseas R&D activities? How did the managerial approach evolve over time? 5. What have been the problems with Sony’s way of managing R&D activities? 6. Besides in-house restructuring to strengthen its technological capabilities, what did Sony do to rejuvenate its businesses? 7. Can you provide an update on the internationalization of Sony’s R&D activities, using materials available on the Web? CHAPTER SIX – SONY
8. How did Sony internationalize its R&D activities? What were the initial motivations for Sony to establish technology centres abroad? How would Kuemmerle categorize the R&D centres at Sony? 9. How have the motivations for internationalizing R&D changed over time? 10. Why did Sony feel the need to internationalize its R&D activities in the late 1980s and early 1990s? 11. How did Sony manage its overseas R&D activities? How did the managerial approach evolve over time? 12. What have been the problems with Sony’s way of managing R&D activities? 13. Besides in-house restructuring to strengthen its technological capabilities, what did Sony do to rejuvenate its businesses? 14. Can you provide an update on the internationalization of Sony’s R&D activities, using materials available on the Web?
CHAPTER SIX – SONY
15. How did Sony internationalize its R&D activities? What were the initial motivations for Sony to establish technology centres abroad? How would Kuemmerle categorize the R&D centres at Sony? 16. How have the motivations for internationalizing R&D changed over time? 17. Why did Sony feel the need to