CASE STUDY 1: WHO WANTS TO WORK IN FASHION RETAILING?
Principles of HRM coursework
CASE STUDY 1: WHO WANTS TO WORK IN FASHION RETAILING?
Student name:
ID number:
Course: combined honours management with marketing
a) Identify and analyse the current issues facing the recruitment and retention of floor sales staff in the branches of the London West End fashion retailing store.
After reading this case study it is very evident to see the issues faced by the West End retail store most concerning being the high unfilled vacancies which draws insufficient responses of specific employees needed with the store finding it hard to appeal to young people along with the current high turnover staff leaving rates of 61% with average staff positions being covered between 3 to 6 months by migrant workers predominantly females aged 18 to 25 who are usually part –time working 7 days a week.
I also identified other factors that contribute to this current trend relates to the work patterns and conditions established by the branch, although wages offered are £6.50 per hour which is above the national minimum wage however this is fairly low for a store which operates in central London and again this is reflective of the mixed feedback giving from exit interviews of former employees feeling that the numbers of hours offered plus the low wages are not worth the effort travelling to the West End store whilst others would like to progress in the branch retail sector however they feel floor sales doesn’t lead to progression in the branch career ladder.
Thus leading me to my analysis of the labour market, according to the Office for National Statistics they estimate that there are 29.17 million people in employment currently within the UK with 21.34 million in full-time employment predominantly males where as 7.83 million are in part-time employment predominantly females in addition when looking at employment rates released on Jul 2011 of UK born nationals aged 16 – 24 they consist of
CASE STUDY 1: WHO WANTS TO WORK IN FASHION RETAILING?
Student name:
ID number:
Course: combined honours management with marketing
a) Identify and analyse the current issues facing the recruitment and retention of floor sales staff in the branches of the London West End fashion retailing store.
After reading this case study it is very evident to see the issues faced by the West End retail store most concerning being the high unfilled vacancies which draws insufficient responses of specific employees needed with the store finding it hard to appeal to young people along with the current high turnover staff leaving rates of 61% with average staff positions being covered between 3 to 6 months by migrant workers predominantly females aged 18 to 25 who are usually part –time working 7 days a week.
I also identified other factors that contribute to this current trend relates to the work patterns and conditions established by the branch, although wages offered are £6.50 per hour which is above the national minimum wage however this is fairly low for a store which operates in central London and again this is reflective of the mixed feedback giving from exit interviews of former employees feeling that the numbers of hours offered plus the low wages are not worth the effort travelling to the West End store whilst others would like to progress in the branch retail sector however they feel floor sales doesn’t lead to progression in the branch career ladder.
Thus leading me to my analysis of the labour market, according to the Office for National Statistics they estimate that there are 29.17 million people in employment currently within the UK with 21.34 million in full-time employment predominantly males where as 7.83 million are in part-time employment predominantly females in addition when looking at employment rates released on Jul 2011 of UK born nationals aged 16 – 24 they consist of
References: cipd (2011) labour market outlook: quarterly survey report (summer) (on blackboard site) News business. (24 Nov 2011). UK economic growth confirmed at 0.5% by official data. Available: http://www.bbc.co.uk/news/business-15870030. Last accessed 13/11/2011. Penny Dick and Steve Ellis (2006). Introduction to Organizational Behaviour. 3rd ed. Bershire: McGraw-Hill Education. Chapter 4 motivating people at work p86-87.