Case Study 11
CASE STUDY 11 - LEADER PRICE
Leader Price, founded in 1998, is ranked as the 5th biggest food retailer in France and has become on of France’s leading discount stores. Leader Price has been taken over by a Casino group with around 250 stores and it has expanded to other European countries such as, Belgium. France is known for a society that has value for money and spends wisely, keeping this into account Leader Price has done quite well in the country. They developed a new logo and interior for the store and sold products of national brands. This was a total success therefore, they decided to make their store more attractive in order to attract more customers and make their shopping experience more enhancing.
Leader price has become one of France’s leading discount stores as it ranks as the 5th biggest food retailer in France. Its known to be unique because it commits to providing their customers with simplicity and with their low prices they also offer great quality. They select their products in such a manner that consumers don’t have to look elsewhere in search of a certain product. The number of products they have is very limited in each category making it easier for the customers to shop. They do not only offer fast-moving consumer goods but also sell a range of seasonal fresh fruits and vegetables and meat, which are supplied every day in order to ensure quality. Most leader price stores located in such an area where parking isn’t an issue for the customers. Leader price has currently 600 stores in France and has expanded to other European countries such as Belgium.
As a retail brand assess the Leader Price strategy with respect to segmentation, targeting, differentiation, and positioning.
Leader Price segmentation strategy involves separating the large amount of customers into segments. There target market is the entire society kids, adults and their main focus is the people who cant afford to buy high priced products. They try to provide unique
Leader Price, founded in 1998, is ranked as the 5th biggest food retailer in France and has become on of France’s leading discount stores. Leader Price has been taken over by a Casino group with around 250 stores and it has expanded to other European countries such as, Belgium. France is known for a society that has value for money and spends wisely, keeping this into account Leader Price has done quite well in the country. They developed a new logo and interior for the store and sold products of national brands. This was a total success therefore, they decided to make their store more attractive in order to attract more customers and make their shopping experience more enhancing.
Leader price has become one of France’s leading discount stores as it ranks as the 5th biggest food retailer in France. Its known to be unique because it commits to providing their customers with simplicity and with their low prices they also offer great quality. They select their products in such a manner that consumers don’t have to look elsewhere in search of a certain product. The number of products they have is very limited in each category making it easier for the customers to shop. They do not only offer fast-moving consumer goods but also sell a range of seasonal fresh fruits and vegetables and meat, which are supplied every day in order to ensure quality. Most leader price stores located in such an area where parking isn’t an issue for the customers. Leader price has currently 600 stores in France and has expanded to other European countries such as Belgium.
As a retail brand assess the Leader Price strategy with respect to segmentation, targeting, differentiation, and positioning.
Leader Price segmentation strategy involves separating the large amount of customers into segments. There target market is the entire society kids, adults and their main focus is the people who cant afford to buy high priced products. They try to provide unique