Case Study

EXECUTIVE SUMMARY The Case study was conducted at Celso G. Mandocdoc (CGM) poultry farm. It is located at Barangay Tugtog and Sabang, San Jose Batangas. The proprietor, Mr. Celso G. Mandocdoc has been involved with the poultry egg industry for twenty four years and has continuously expanded throughout the lifetime of its operation. The farm started as a backyard farm and later turned into a commercial layer egg farm. The main objective of the study was to evaluate the operations of CGM farm. Specifically, assess the four business function of the farm: marketing, personnel, production and finance within the farm’s operation, and analyze the appropriate elements in the business environment of the farm, formulate alternatives to the identified problem, design an implementation plan for the chosen solution for the improvement of the farm. Primary data were gathered from interviews with the owner and key informants such as employees of the farm. Some of the information gathered were based on observations of its daily task and activities. Secondary data gathered from books, and government agencies such as the Department of Agriculture, National Statistics Office and the Bureau of Animal Statistics. Information from the internet were also used in the study. Results showed that CGM farm has been a profitable operation for the evaluated years of 2006 to 2010. The farm had been efficiently operating with proper pricing, marketing and distribution to take credit. CGM farm is in acquisition of 34 poultry houses, which includes the 4 brooding houses. The farm’s tools and equipment are mostly automatized in order to minimize the required number of flockmen to one for every 12,750 heads. The farm laborer’s operational activities mainly include feeding, watering, cleaning disinfecting, collecting, and sorting. These activities slightly vary depending on the season in relation to the climate where it is operating, since poultry birds can only adapt within a narrow range

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