Case Study
Running head: CASE APPLICATION 1
Case Application 1
Kasey Speer
Ivy Bridge College of Tiffin University
Case Application 1: More Than a Good Story As the top managers of their company, there are many issues that Bert and John must deal with. New issues arise on a daily basis when managing any organization. However, I believe that Bert and John have already encountered and dealt with the issues that were a threat to the company’s success. Such issues may have included; the business outgrowing its staff, developing a system which best fit the company’s needs, and also implementing a system the company will not outgrow. At the beginning stages of the company I believe the most important management function would have been planning. The management function that I believe is most important to Bert and John today, is leading. They seek out employees who possess the same attitude about life as they do, which is that “Life is Good”. Bert and John’s style of managing is guided by another of the company’s mottoes, “Do what you like. Like what you do” (Robbins & Coulter, 2012). It is even stated on their company’s website that, “In addition to knowledge, skills, and experience, we look to hire people who possess the same optimistic outlook on life that Jake has.” They encourage a carefree work environment and I believe that has a lot to do with their success. Another reason I feel that leading is the most important management function to Bert and John is because of their strong commitment to good causes. Their commitment to raising funds for non-profit organizations is surely an inspiration to their employees. “A manager that is an inspiration means that employees will follow that person because they believe in what the manager is doing and they are trying to help the company achieve its goals” (Rothbauer-Wanish, 2009). Bert and John’s managerial style is much different than what most people may be accustomed to. While they are looking to expand the
Case Application 1
Kasey Speer
Ivy Bridge College of Tiffin University
Case Application 1: More Than a Good Story As the top managers of their company, there are many issues that Bert and John must deal with. New issues arise on a daily basis when managing any organization. However, I believe that Bert and John have already encountered and dealt with the issues that were a threat to the company’s success. Such issues may have included; the business outgrowing its staff, developing a system which best fit the company’s needs, and also implementing a system the company will not outgrow. At the beginning stages of the company I believe the most important management function would have been planning. The management function that I believe is most important to Bert and John today, is leading. They seek out employees who possess the same attitude about life as they do, which is that “Life is Good”. Bert and John’s style of managing is guided by another of the company’s mottoes, “Do what you like. Like what you do” (Robbins & Coulter, 2012). It is even stated on their company’s website that, “In addition to knowledge, skills, and experience, we look to hire people who possess the same optimistic outlook on life that Jake has.” They encourage a carefree work environment and I believe that has a lot to do with their success. Another reason I feel that leading is the most important management function to Bert and John is because of their strong commitment to good causes. Their commitment to raising funds for non-profit organizations is surely an inspiration to their employees. “A manager that is an inspiration means that employees will follow that person because they believe in what the manager is doing and they are trying to help the company achieve its goals” (Rothbauer-Wanish, 2009). Bert and John’s managerial style is much different than what most people may be accustomed to. While they are looking to expand the
References: Allister & Paine. (2011, November 7). Life is Good. Allister & Paine. The Digital Magazine for 21st Century Executives. Retrieved from http://alisterpaine.com/2011/11/07/an-interview with-the-founders-ceo-of-life-is-good/ Hewitt Associates LLC. (2009). What Makes a Company a Best Employer? Retrieved from https://ceplb03.hewitt.com/bestemployers/pdfs/BestEmployer.pdf Robbins, S.P., & Coulter, M. (2012). Management (11th ed.). Upper Saddle River, New Jersey: Pearson Education, Inc. Rothbauer-Wanish, H. (2009, June 9). Leading as a Management Function. Business Management. Retrieved from http://suite101.com/article/leading-as-a-management function-a124060