Case Study
Case Study: Launching Inspired Dining Experiences at The Bay, Canada’s Iconic Department Store
It was an inspired afternoon that had our Strategic Objectives team revelling in just how delectable our job can be.
After setting Canadian foodies all a-Twitter in early 2011 with the announcement it was re-imagining its foodservice options from coast to coast, The Bay, Canada’s leading department store finally opened its first two new dining destinations, Bannock and Foodwares Market, at its flagship store on Yonge at Queen Street in Toronto, with a special media preview on August 25th.
Bannock, which sits across the street from Toronto’s historic Old City Hall, and kitty-corner to our current city hall, was created in partnership with Oliver & Bonacini, renowned Canadian restaurateurs. It is a restaurant and café proudly draped in Canadiana—with a modern twist. Bannock, which is named for the simple, humble bread Scottish settlers used as their daily fare when they first moved to Canada, has inspired both the restaurant’s look, as well as its menu filled with wholesome, fresh ingredients that reflect Canada’s rich regional and cultural diversity. Featured treats include pickerel tacos, Ontario venison chuck chilli, St-Canut pulled pork tourtière, and delectable sweets including sour cream donuts and warm s’mores pie.
Deborah Weinstein, Michael Shipticki and the SO Team on location
Foodwares Market, located one floor down from Bannock on The Bay’s concourse level brings the best elements of an old world food hall to Toronto, with a stylish, relaxed and inviting grab-and-go eatery featuring locally sourced ingredients in hot and cold entrees, soups, salads, sandwiches, decadent treats, plus a self-serve illy coffee bar.
We knew, having followed the evolution of the resto spaces from forward-thinking design, to stunning reality, and having squeezed some menu insights out of the secretive chefs at both venues, that the best way to launch these new dining
It was an inspired afternoon that had our Strategic Objectives team revelling in just how delectable our job can be.
After setting Canadian foodies all a-Twitter in early 2011 with the announcement it was re-imagining its foodservice options from coast to coast, The Bay, Canada’s leading department store finally opened its first two new dining destinations, Bannock and Foodwares Market, at its flagship store on Yonge at Queen Street in Toronto, with a special media preview on August 25th.
Bannock, which sits across the street from Toronto’s historic Old City Hall, and kitty-corner to our current city hall, was created in partnership with Oliver & Bonacini, renowned Canadian restaurateurs. It is a restaurant and café proudly draped in Canadiana—with a modern twist. Bannock, which is named for the simple, humble bread Scottish settlers used as their daily fare when they first moved to Canada, has inspired both the restaurant’s look, as well as its menu filled with wholesome, fresh ingredients that reflect Canada’s rich regional and cultural diversity. Featured treats include pickerel tacos, Ontario venison chuck chilli, St-Canut pulled pork tourtière, and delectable sweets including sour cream donuts and warm s’mores pie.
Deborah Weinstein, Michael Shipticki and the SO Team on location
Foodwares Market, located one floor down from Bannock on The Bay’s concourse level brings the best elements of an old world food hall to Toronto, with a stylish, relaxed and inviting grab-and-go eatery featuring locally sourced ingredients in hot and cold entrees, soups, salads, sandwiches, decadent treats, plus a self-serve illy coffee bar.
We knew, having followed the evolution of the resto spaces from forward-thinking design, to stunning reality, and having squeezed some menu insights out of the secretive chefs at both venues, that the best way to launch these new dining