Case Study
FOODWORLD SUPERMARKETS
CASE ANALYSIS
By
Narwal, Manvir Kaur
Wendt, Shiela
Empestan, Deanne
Hernandez, Ylisha Noelle
Francisco, Archie
BSBA FM-III-A
Ms. Merlin De Gracia
(Instructor)
March 18, 2013
THE INDIAN RETAIL INDUSTRY SCENARIO
On the basis of a report published by the India Retail Forum, the organized retail account for Rs.55,000 crore (about $12.4 billion) in the year 2006 and still it’s just about only 4.6% of the total Indian Retail Value that was about Rs.12,000,000 crore ($270 billion). It means that the major portion of the Indian Retail market is unorganized retail. I. STATEMENT OF PROBLEM
Businesses in many small towns feel threatened by the invasion of large corporations coming in and dominating the retail and service industries within the immediate geographic area. Does the company will be able to meet its objectives? Business owners in Spencer, a small town expressed concern about a FoodWorld Supermarket. This FoodWorld Supermarket offered a grocery store, fast-food restaurants, hair salon, pharmacy, optical center, and other items. In order for small retailers in Spencer to survive, business owners needed to identify competitive strategies to co-exist with FoodWorld Supermarket. Therefore, to develop competitive strategies, the current retail environment needed examination.
II. POINT OF VIEW
The point of view from the retailers said that the importance of supermarkets in the world food economy has increased radically since the early 1990s. They are now major sellers and buyers of food items not only in developed but also in developing countries. Urbanization and the liberalization of the services sector have been important facilitators of this process. III. OBJECTIVES * Become a pioneer in an organized, large-scale, world-standard retailing operation in India. * Become the largest retail chain in India. * Be willing to make substantial investments to establish a national presence. * Fine-tuning
CASE ANALYSIS
By
Narwal, Manvir Kaur
Wendt, Shiela
Empestan, Deanne
Hernandez, Ylisha Noelle
Francisco, Archie
BSBA FM-III-A
Ms. Merlin De Gracia
(Instructor)
March 18, 2013
THE INDIAN RETAIL INDUSTRY SCENARIO
On the basis of a report published by the India Retail Forum, the organized retail account for Rs.55,000 crore (about $12.4 billion) in the year 2006 and still it’s just about only 4.6% of the total Indian Retail Value that was about Rs.12,000,000 crore ($270 billion). It means that the major portion of the Indian Retail market is unorganized retail. I. STATEMENT OF PROBLEM
Businesses in many small towns feel threatened by the invasion of large corporations coming in and dominating the retail and service industries within the immediate geographic area. Does the company will be able to meet its objectives? Business owners in Spencer, a small town expressed concern about a FoodWorld Supermarket. This FoodWorld Supermarket offered a grocery store, fast-food restaurants, hair salon, pharmacy, optical center, and other items. In order for small retailers in Spencer to survive, business owners needed to identify competitive strategies to co-exist with FoodWorld Supermarket. Therefore, to develop competitive strategies, the current retail environment needed examination.
II. POINT OF VIEW
The point of view from the retailers said that the importance of supermarkets in the world food economy has increased radically since the early 1990s. They are now major sellers and buyers of food items not only in developed but also in developing countries. Urbanization and the liberalization of the services sector have been important facilitators of this process. III. OBJECTIVES * Become a pioneer in an organized, large-scale, world-standard retailing operation in India. * Become the largest retail chain in India. * Be willing to make substantial investments to establish a national presence. * Fine-tuning