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Home » 5b - Understanding Organisations, their Functions and Structure
Identifying and managing internal and external stakeholder interests
Understanding Organisations: Identifying and managing internal and external stakeholder interests
Definitions:
Stakeholder is a person who has something to gain or lose through the outcomes of a planning process, programme or project (Dialogue by Design 2008).
Stakeholder Engagement is the process of effectively eliciting stakeholders’ views on their relationship with the organisation/programme/project (Friedman and Miles 2006).
Stakeholder Analysis is a technique used to identify and assess the influence and importance of key people, groups of people, or organisations that may significantly impact the success of your activity or project (Friedman and
Miles 2006).
Stakeholder Management is essentially stakeholder relationship management as it is the relationship and not the actual stakeholder groups that are managed (Friedman and Miles 2006).
As public participation becomes increasingly embedded in national and international public health policy, it becomes ever more crucial for decision-makers to understand who is affected by the decisions and actions they take, and who has the power to influence their outcome: the stakeholders. The stakeholder concept has achieved widespread popularity among academics, policy-makers, the media and corporate managers. Within the field of strategic management the stakeholder concept has become firmly embedded. References to stakeholders are commonplace and the requirement to engage stakeholders in public sector organisational strategy and project design is a key priority in current government policy both within the NHS and



References: * Dialogue by Design (2008) A Handbook of Public & Stakeholder Engagement http://designer.dialoguebydesign.net/docs/ * Friedman, L. and Miles, S. (2006) Stakeholders Theory and Practice Oxford University Press * Hunter, D.J. (2007) Managing for Health Routledge Health Management Series * Johnson, G. and Sholes, K. (2001) Exploring Public Sector Strategy Prentice Hall * Martin, V. and Henderson, E. (2001) Managing in Health and Social Care  London: Routledge * Pickstock, A. (2007) Towards World-class Commissioning Engaging Stakeholders Liverpool Primary Care Trust

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