Case Study
PRINCIPLE OF MARKETING
PRINCIPLE OF MARKETING
PREFACE AND ACKNOWLEDGEMENT
First of all I would like to thank Almighty Allah, who has enabled me to complete this Report. I would like to express my gratitude to all those who gave me the possibility to complete this Report.
I am deeply indebted to “ARIF ASHRAF” for his guidance and support as well as for providing necessary information regarding our Report.
I would like to express my gratitude towards my parents for their kind co-operation which helped me in completion of the Report.
S.NO | TOPIC | PAGE NO | 1 | PRODUCT PLACEMENT | 4 | 2 | PRODUCT PLACEMENT LOGO USED IN UK | 4 | 3 | HOW PRODUCT PLACEMENT WORKS | 5 | 4 | IMPORTANCE OF PRODUCT PLACEMENT AS AN EMERGING PROMOTIONAL TOOL | 6 | 5 | PRODUCT PLACEMENT IN HOLLYWOOD MOVIES | 7 | 6 | PRODUCT PLACEMENT IN BOLLYWOOD MOVIES | 9 | 7 | PRODUCT PLACEMENT IN PAKISTANI MOVIES AND DRAMAS | 9 | 8 | UTILITY OF PRODUCT PLACEMENT IN PAKISTAN | 10 | 9 | CRITICISM ON PRODUCT PLACEMENT | 10 | 10 | BANNED OF PRODUCT PLACEMENT | 10 | 11 | IMPROVING PRODUCT PLACEMENT CONCEPT IN PAKISTAN | 11 | 12 | CONCLUSION | 11 |
PRODUCT PLACEMENT:
Product placement which also known as “Embedded Marketing” is an advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media. It is a promotional tactic where a real commercial product is used in fictional or non-fictional media in order to increase consumer interest in the product .Product placements are often initiated through an agreement between a product manufacturer and the media company in which the media company receives economic benefit. A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show. Product placements are presented in way that will generate positive feelings towards the advertised brand and are implemented,
PRINCIPLE OF MARKETING
PREFACE AND ACKNOWLEDGEMENT
First of all I would like to thank Almighty Allah, who has enabled me to complete this Report. I would like to express my gratitude to all those who gave me the possibility to complete this Report.
I am deeply indebted to “ARIF ASHRAF” for his guidance and support as well as for providing necessary information regarding our Report.
I would like to express my gratitude towards my parents for their kind co-operation which helped me in completion of the Report.
S.NO | TOPIC | PAGE NO | 1 | PRODUCT PLACEMENT | 4 | 2 | PRODUCT PLACEMENT LOGO USED IN UK | 4 | 3 | HOW PRODUCT PLACEMENT WORKS | 5 | 4 | IMPORTANCE OF PRODUCT PLACEMENT AS AN EMERGING PROMOTIONAL TOOL | 6 | 5 | PRODUCT PLACEMENT IN HOLLYWOOD MOVIES | 7 | 6 | PRODUCT PLACEMENT IN BOLLYWOOD MOVIES | 9 | 7 | PRODUCT PLACEMENT IN PAKISTANI MOVIES AND DRAMAS | 9 | 8 | UTILITY OF PRODUCT PLACEMENT IN PAKISTAN | 10 | 9 | CRITICISM ON PRODUCT PLACEMENT | 10 | 10 | BANNED OF PRODUCT PLACEMENT | 10 | 11 | IMPROVING PRODUCT PLACEMENT CONCEPT IN PAKISTAN | 11 | 12 | CONCLUSION | 11 |
PRODUCT PLACEMENT:
Product placement which also known as “Embedded Marketing” is an advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media. It is a promotional tactic where a real commercial product is used in fictional or non-fictional media in order to increase consumer interest in the product .Product placements are often initiated through an agreement between a product manufacturer and the media company in which the media company receives economic benefit. A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show. Product placements are presented in way that will generate positive feelings towards the advertised brand and are implemented,