Case Study

NAME: _______________________________________

AB InBev – The Plot to Destroy America’s Beer

1. BACKGROUND INFORMATION
Timeframe

Country(s) Involved Key Individuals & Titles Company Type & Size

2. BRIEF SUMMARY OF CASE SITUATION
Business or Industry Description AB InBev’s Current Situation

3. INDUSTRY AND COMPETITIVE ANALYSIS
Beer Industry Macro-Environmental Characteristics Driving forces in the global beer market

Key success factors for the brewery industry Who is AB InBev’s primary competitor? What is its competitive strategy?

Why are some people unhappy with AB InBev’s actions regarding America’s beer?
Is the brewing industry an attractive business? Why?

3. FINANCIAL ANALYSIS OF AB InBev (Refer to pages 47 to 48 of Annual Report.)
Ratio Analysis

Trend Analysis

Overall Financial Health

4. AB INBEV ORGANIZATIONAL ASSESSMENT
AB InBev’s Strengths

AB InBev’s Weaknesses

Why did InBev acquire Anheuser-Busch? Was this a successful transaction? Explain.

Why does AB InBev want to acquire Modelo? Will it be successful? (See pages 46 & 47 of Annual Report.)

Overall Organizational Assessment

5. EXTERNAL SITUATION
Opportunities

Threats

Risks/Constraints

6. STRATEGIC ANALYSIS
SWOT Analysis

[Narrative summary of model analysis results)
Generic Strategy Model Which competitive strategy seems to fit AB InBev? Explain.

AB InBev is an international firm. Which methods does it employ to build competitive advantage in international markets? Explain.

PRODUCT SEGMENT ANALYSIS
AB InBev has different beer categories, what are they and how well do they go together strategically? (See pages 6 to 9 in Annual Report.)

GEOGRAPHIC SEGMENT ANALYSIS (See pages 51 to 53 of Annual Report.)
How have the five geographic segments performed