Case Study 2
Masters in Business Administration
Cohort: MBA/09B/PT Year 1
MBEA/09B/PT Year 1
Examinations for 2009 – 2010 Semester I
/ 2009 Semester II
MODULE: MANAGING HUMAN ASSETS
MODULE CODE: MGPL 5101
Duration: 3 Hours
Reading time: 15 Minutes
Instructions to Candidates:
1.
This paper consists of Sections A and B.
2.
Section A is compulsory.
3.
Answer any three (3) questions from Section B.
4.
Total Marks: 100
This question paper contains 6 questions and 8 pages.
Page 1 of 8
SSDTSemI/09-10
SECTION A: COMPULSORY
QUESTION 1: 40 MARKS
Staff Motivation: Not so much a pyramid, more a slippery slope
My contact with my direct line manager is limited to irregular e -mails which are purely directional and/or informative. At no point is there any attempt to either help with my staffing problems or to acknowledge that these may be stress related. I t follows then that there is no form of motivation downwards from him to me, although it is taken for granted that I will be self-motivated and able to motivate my team.
In the highly competitive world of international air passenger transport, the bottom line is everything. As such all aspects of flight operations are subject to the rigorous cost benefit analysis known as revenue per kilometre flown. This has led to some decisions which would deeply disturb Joe Star. When he purchases an airline ticket he is taking part in a lottery – the element of chance being the availability of the flight, seat class of flight time of his choice. Joe Star feels that buying his ticket gives him this automatic right – but he should read the small print.
Price branding restrictions linked to historical marketing statistics allow airlines to estimate the number of passengers who will present themselves for a particular flight as opposed to those who will choose to exercise their flexibility muscle. For example, if 70 per cent of the plane’s capacity is made up of economy seats, a condition
Cohort: MBA/09B/PT Year 1
MBEA/09B/PT Year 1
Examinations for 2009 – 2010 Semester I
/ 2009 Semester II
MODULE: MANAGING HUMAN ASSETS
MODULE CODE: MGPL 5101
Duration: 3 Hours
Reading time: 15 Minutes
Instructions to Candidates:
1.
This paper consists of Sections A and B.
2.
Section A is compulsory.
3.
Answer any three (3) questions from Section B.
4.
Total Marks: 100
This question paper contains 6 questions and 8 pages.
Page 1 of 8
SSDTSemI/09-10
SECTION A: COMPULSORY
QUESTION 1: 40 MARKS
Staff Motivation: Not so much a pyramid, more a slippery slope
My contact with my direct line manager is limited to irregular e -mails which are purely directional and/or informative. At no point is there any attempt to either help with my staffing problems or to acknowledge that these may be stress related. I t follows then that there is no form of motivation downwards from him to me, although it is taken for granted that I will be self-motivated and able to motivate my team.
In the highly competitive world of international air passenger transport, the bottom line is everything. As such all aspects of flight operations are subject to the rigorous cost benefit analysis known as revenue per kilometre flown. This has led to some decisions which would deeply disturb Joe Star. When he purchases an airline ticket he is taking part in a lottery – the element of chance being the availability of the flight, seat class of flight time of his choice. Joe Star feels that buying his ticket gives him this automatic right – but he should read the small print.
Price branding restrictions linked to historical marketing statistics allow airlines to estimate the number of passengers who will present themselves for a particular flight as opposed to those who will choose to exercise their flexibility muscle. For example, if 70 per cent of the plane’s capacity is made up of economy seats, a condition