Case Study 2
1. How is strategic management illustrated by this case story?
According to the case study Zara have a plan that involves an obvious and concentrated understanding of fashion, technology, and producing clothes they also can change their line according to the needs of the market as quick as possible they also practice strategic management and some of its evident starting in:
1) assigning goals
Amancio Ortega’s goals was to produce (fast fashion).
2) Strategy planning Get products to the market quickly as possible through the used technologies.
3) The implementation of strategy Processes design construction by taking the benefits of the computer aided technologies
4) Evaluation of the results
Regular evaluation of designs to check which one is a hit and which one is not.
2. How might SWOT analysis be helpful to Inditex executives? To Zara store managers?
SWOT analysis helps with understanding the strengths, weaknesses, opportunities and threats that surrounds the company. According to the Zara case the SWOT analysis have the ability to do the following:
1- The ability to get product to the market quickly within 2 weeks.
2- Zara have 7 chains: Zara (including Zara kids and Zara home) pull and pear, Massimo, Dutti, Stradivarius, Bershka, Oysho and uterque.
3- The company has more than 5,618 stores in 84 countries.
4- The stores are stocked with new designs twice a week as clothes are shipped directly to the stores from the factory.
3. What competitive advantage do you think Zara is pursuing? How is she exploiting that competitive advantage?
Zara is applying the differentiation strategy that differentiate the company form its competitors. By implementing technologies and just in time production, they are pursuing to get an ambitious benefit by being quicker to the market and more reactive to the company’s needs. The answer for Zara is leading the products to the market as fast as they can, so they are not pursuing a cheap strategy, also they are
According to the case study Zara have a plan that involves an obvious and concentrated understanding of fashion, technology, and producing clothes they also can change their line according to the needs of the market as quick as possible they also practice strategic management and some of its evident starting in:
1) assigning goals
Amancio Ortega’s goals was to produce (fast fashion).
2) Strategy planning Get products to the market quickly as possible through the used technologies.
3) The implementation of strategy Processes design construction by taking the benefits of the computer aided technologies
4) Evaluation of the results
Regular evaluation of designs to check which one is a hit and which one is not.
2. How might SWOT analysis be helpful to Inditex executives? To Zara store managers?
SWOT analysis helps with understanding the strengths, weaknesses, opportunities and threats that surrounds the company. According to the Zara case the SWOT analysis have the ability to do the following:
1- The ability to get product to the market quickly within 2 weeks.
2- Zara have 7 chains: Zara (including Zara kids and Zara home) pull and pear, Massimo, Dutti, Stradivarius, Bershka, Oysho and uterque.
3- The company has more than 5,618 stores in 84 countries.
4- The stores are stocked with new designs twice a week as clothes are shipped directly to the stores from the factory.
3. What competitive advantage do you think Zara is pursuing? How is she exploiting that competitive advantage?
Zara is applying the differentiation strategy that differentiate the company form its competitors. By implementing technologies and just in time production, they are pursuing to get an ambitious benefit by being quicker to the market and more reactive to the company’s needs. The answer for Zara is leading the products to the market as fast as they can, so they are not pursuing a cheap strategy, also they are