1. How can information technology help Rob Hay transform the winery's operations from an artisan approach where all planning is "in his head" to a more formal approach?
I highly recommend Chard Farm take mobile devise plus efficient system to improve business performance for whole organization.
First, Chard Farm has a flat hierarchical structure and 6 full time staffs. Each staff has own specific jobs and they have multi skills to handle their jobs. In this situation mobile devise and a professional system could improve communication performance. Making order, stock management and job completing report can inform to top management staff on correct time. Moreover, Rob Hay and top management could give the efficient advices and feedback to individual employee or all employees in real time.
Second, Mobile devise could bring benefits to employees to communicate with huge amount supply. Chard Farm supplies from a variety of both national and international which are approximately 50. They could use mobile devise go through social media talk to those suppliers. When they communicate with those suppliers, potential suppliers could give Chard Farm more information base on they required. They may have more opportunities to gain cheaper raw material.
Last, Mobile devises also can help Chard Farm to improve communicate with Manufacture. Manufacturing process is huge work. Chard Farm could track the manufacture process to gain the information to show customer or potential customer how they produce high quality wine to gain more profit.
2. Given that the winery has limited resources, what system should Rob Hay prioritize to improve the winery's operations? Why?
Enterprise Resource Planning system (ERP) is best choice for Chard Farm. Under Chard Farm situation and limited resources they just purchase a part of system which just includes Materials management, sales and distribution.
First, they need to co-operate with approximately 50