case study
Chapter 5 When you’re Big, You Can Be Your Own B2B E-Marketing
Summary:
Volkswagen AG offers eight brand of automobiles Volkswagen (passenger) , Volkswagen commercial vehicle , VWgroupsupply.com handles 90 percent of Volkswagen global purchases. Almost all requirements for quotes contact negotiations, catalog updating and buying, and purchase-order management, vehicle program management, and payments are handle electronically and online through VWgroupsupply.com. Has in essence, created a system that brings the necessary information to the purchasing. This new system within VWgroupsupply.com is called IPAD, or international purchasing agent desk.
Questions:
1. Volkswagen operates its own proprietary B2B e-marketplace in which is suppliers participate what are the disadvantage to Volkswagen of not using a generic B2B e-marketplace with even more suppliers? What are that advantage to Volkswagen of developing and using its own proprietary B2B e-marketplace?
Answer:
2. When Volkswagen need a new part design. It uses. VWsupplygroup.com to get its suppliers involved in a design process early. This creates a tremendous amount of interorganizational collaboration. What are the advantage to the suppliers and to Volkswagen and going so?
Answer:
3. How much Volkswagen Vwgroupsuplly.com B2B e-marketplace an example of a vertical e-marketplace implementation? How is it an example of a horizontal e-marketplace implementation? Why is it necessary that Volkswagen combine both of these e-marketplaces into one e-marketplace? What would be the drawbacks to creating two different e-marketplace-ones for suppliers or direct materials and one supplier of MRO materials?
Answer:
4. To make effective purchasing agents need business intelligence. What kind of business intelligence does IPAD provide to purchasing agents
Summary:
Volkswagen AG offers eight brand of automobiles Volkswagen (passenger) , Volkswagen commercial vehicle , VWgroupsupply.com handles 90 percent of Volkswagen global purchases. Almost all requirements for quotes contact negotiations, catalog updating and buying, and purchase-order management, vehicle program management, and payments are handle electronically and online through VWgroupsupply.com. Has in essence, created a system that brings the necessary information to the purchasing. This new system within VWgroupsupply.com is called IPAD, or international purchasing agent desk.
Questions:
1. Volkswagen operates its own proprietary B2B e-marketplace in which is suppliers participate what are the disadvantage to Volkswagen of not using a generic B2B e-marketplace with even more suppliers? What are that advantage to Volkswagen of developing and using its own proprietary B2B e-marketplace?
Answer:
2. When Volkswagen need a new part design. It uses. VWsupplygroup.com to get its suppliers involved in a design process early. This creates a tremendous amount of interorganizational collaboration. What are the advantage to the suppliers and to Volkswagen and going so?
Answer:
3. How much Volkswagen Vwgroupsuplly.com B2B e-marketplace an example of a vertical e-marketplace implementation? How is it an example of a horizontal e-marketplace implementation? Why is it necessary that Volkswagen combine both of these e-marketplaces into one e-marketplace? What would be the drawbacks to creating two different e-marketplace-ones for suppliers or direct materials and one supplier of MRO materials?
Answer:
4. To make effective purchasing agents need business intelligence. What kind of business intelligence does IPAD provide to purchasing agents