case study
POL522 Research Outline Fall 2013
Student: Mengjia Yao
Title: New Social Media Revoluntionize the Political and Administrative System
Key words:
Social Media, Social Network System(SNS) ,Information technology, Administration System, Political Affairs, Spiral of silence, politician, citizens, publicity of government, agenda setting, Internet Politics, Twiplomacy, low-cost, high efficiency, network deception, information explosion.
Focus:
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Since, Political and Public Administration are rooted in public life.,with social media’s rapid explosion, it is unsurprising that public organizations are following the trend and deploying sites to reach people where they are.
We can see the most opportunities for citizen engagement and participation via social media. There are chances for coproduction, crowd-sourcing solutions, transparency and accountability, and real-time information updates. Say, Obama’s 2008 presidential campaign, which is the first on applied new social media with garner voters successfully. Communicating via new social media technology, however, has become a significant part of American political processes offering a mass of citizens the option to participate in Public affairs. With the positive implication on civil affairs, there come the negative attributes.
Outline:
1 Introduction (1) Conception and Types of Social Media (SNS，Blog，Mini-Blog，BBS，IM，Email) (2) The rise of Social Media (web2.0)
2 Connection between Social Media and Public administration (1) How the social media comes to the Public administration (2) Case of using media in Political affairs (a) Political (b) Domestic (c) Intergovernmental and international
(3) The impact of social media on public administration system (a) Positive
Student: Mengjia Yao
Title: New Social Media Revoluntionize the Political and Administrative System
Key words:
Social Media, Social Network System(SNS) ,Information technology, Administration System, Political Affairs, Spiral of silence, politician, citizens, publicity of government, agenda setting, Internet Politics, Twiplomacy, low-cost, high efficiency, network deception, information explosion.
Focus:
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Since, Political and Public Administration are rooted in public life.,with social media’s rapid explosion, it is unsurprising that public organizations are following the trend and deploying sites to reach people where they are.
We can see the most opportunities for citizen engagement and participation via social media. There are chances for coproduction, crowd-sourcing solutions, transparency and accountability, and real-time information updates. Say, Obama’s 2008 presidential campaign, which is the first on applied new social media with garner voters successfully. Communicating via new social media technology, however, has become a significant part of American political processes offering a mass of citizens the option to participate in Public affairs. With the positive implication on civil affairs, there come the negative attributes.
Outline:
1 Introduction (1) Conception and Types of Social Media (SNS，Blog，Mini-Blog，BBS，IM，Email) (2) The rise of Social Media (web2.0)
2 Connection between Social Media and Public administration (1) How the social media comes to the Public administration (2) Case of using media in Political affairs (a) Political (b) Domestic (c) Intergovernmental and international
(3) The impact of social media on public administration system (a) Positive
References: Public Administration in America by Michael E. Milakovich and George J. Gordon (Jan 1, 2012) Noelle-Neumann, E. (1991). The theory of public opinion: The concept of the Spiral of Silence. In J. A. Anderson (Ed.),Communication Yearbook 14, 256-287. Newbury Park, CA: Sage. Issues for Debate in American Public Policy 13th Edition by CQ Researcher Editors (Jun 11, 2012) Social Media in Public Administration 's Future: A Response to Staci M. Zavattaro Farazmand Administration & Society 2013 45: 242 originally published online 19 March 2013 (Sep 2011) Social Media and Public Administration: Theoretical Dimensions and Introduction to the Symposium Bryer, Thomas A; Zavattaro, Staci M Social media in the public sector: a guide to participation, collaboration, and transparency in the networked world by Mergel, Ines and Greeves, Bill, 2013, 1st ed., ISBN 9781118224243, 1 online resource.