Case Study
GROUP ASSIGNMENT
SEPTEMBER 2014 SEMESTER
________________________________________________________
COURSE CODE
:
BEEG 5013
COURSE NAME
:
MANAGERIAL ECONOMICS
GROUP ASSIGNMENT
:
INTEL INC – DEMAND FORECASTING CHALLENGE LECTURER
:
PROF. DR. K. KUPERAN A/L K.V.S.N.VISWANATHAN
PREPARED BY
:
KHAW CHAI HOON
(MATRIC: 814795)
:
QUAH ENG HONG
(MATRIC: 817290)
:
CHA HUI FUNG
(MATRIC: 814139)
:
RAJ KUMAR A/L RADAKRISHNAN
(MATRIC: 817291)
:
LIEW KONG WANG
(MATRIC: 814613)
Contents
Contents 2
1.Introduction 3
2.Objective 4
3.Problem Statement 4
a.Problem Statement I: Intel’s initial dominance and subsequent decline in DRAMs. 4
b.Problem Statement II: Intel business is lagging after smartphone/table market entry. 5
4.Supply & Demand Analysis 5
5.Solution Implementation 10
6.Recommendation 12
7.Conclusion 12
References 14
1. Introduction
INTEL founded by Robert Noyce & Gordon Moore in1968 to build Semiconductor memory products, and it distinguished by its ability to make semiconductors and its first products in 1969 was the (SRAM) which was nearly twice as fast as earlier Schottky diode implementations by Fairchild and the electro technical Laboratory in Tsubaka, Japan. In same year Intel introduced ROM and the first commercial (MOSFET) Silicon gate SRAM chip. Intel 's business grew during the 1970s as it expanded and improved its manufacturing processes and diversified its products, still dominated by various memory devices. While Intel created the first commercially available microprocessor (Intel 4004) in 1971 and one of the first microcomputer in 1972, by the early 1980s its business was dominated by dynamic random-access memory chips. However, increased competition from Japanese semiconductor manufacturers had, by 1983, dramatically reduced the profitability of this market, and the sudden success of the IBM personal computer convinced then-CEO Andrew Grove to shift the
SEPTEMBER 2014 SEMESTER
________________________________________________________
COURSE CODE
:
BEEG 5013
COURSE NAME
:
MANAGERIAL ECONOMICS
GROUP ASSIGNMENT
:
INTEL INC – DEMAND FORECASTING CHALLENGE LECTURER
:
PROF. DR. K. KUPERAN A/L K.V.S.N.VISWANATHAN
PREPARED BY
:
KHAW CHAI HOON
(MATRIC: 814795)
:
QUAH ENG HONG
(MATRIC: 817290)
:
CHA HUI FUNG
(MATRIC: 814139)
:
RAJ KUMAR A/L RADAKRISHNAN
(MATRIC: 817291)
:
LIEW KONG WANG
(MATRIC: 814613)
Contents
Contents 2
1.Introduction 3
2.Objective 4
3.Problem Statement 4
a.Problem Statement I: Intel’s initial dominance and subsequent decline in DRAMs. 4
b.Problem Statement II: Intel business is lagging after smartphone/table market entry. 5
4.Supply & Demand Analysis 5
5.Solution Implementation 10
6.Recommendation 12
7.Conclusion 12
References 14
1. Introduction
INTEL founded by Robert Noyce & Gordon Moore in1968 to build Semiconductor memory products, and it distinguished by its ability to make semiconductors and its first products in 1969 was the (SRAM) which was nearly twice as fast as earlier Schottky diode implementations by Fairchild and the electro technical Laboratory in Tsubaka, Japan. In same year Intel introduced ROM and the first commercial (MOSFET) Silicon gate SRAM chip. Intel 's business grew during the 1970s as it expanded and improved its manufacturing processes and diversified its products, still dominated by various memory devices. While Intel created the first commercially available microprocessor (Intel 4004) in 1971 and one of the first microcomputer in 1972, by the early 1980s its business was dominated by dynamic random-access memory chips. However, increased competition from Japanese semiconductor manufacturers had, by 1983, dramatically reduced the profitability of this market, and the sudden success of the IBM personal computer convinced then-CEO Andrew Grove to shift the
References: Nick Heath. (2014). Intel takes its next step towards exascale computing. Retrieved from http://www.zdnet.com/intel-takes-its-next-step-towards-exascale-computing-7000030775/ Rob Farber (2014). 42 PF/s Trinity Supercomputer to Use Intel Knights Landing. Retrieved from http://www.techenablement.com/42-pfs-trinity-supercomputer-to-use-intel-knights-landing/ Wendy Ellison (2014). STFC and Intel link up to drive innovation for the next generation of supercomputer. Retrieved from STFC: http://www.stfc.ac.uk/3228.aspx Rich Brueckner (2014). Berkeley Lab is now an Intel Parallel Computing Center. Retrieved from http://insidehpc.com/2014/06/berkeley-lab-now-intel-parallel-computing-center/ Next-Generation Cray Supercomputers to Include Intel Xeon Processor E5-2600 v3 Product Family. Retrieved from HPC: http://www.hpcwire.com/off-the-wire/next-generation-cray-supercomputers-include-intel-xeon-processor-e5-2600-v3-product-family/ Cale Guthrie Weissman (2014). Nest 's New Developer Program Is Another Sign The 'Internet Of Things ' Moment Has Arrived. Retrieved from http://www.businessinsider.com.au/nests-developer-program-indicates-rising-iot-demand-2014-6 Phil Goldstein (2014). Intel 's mobile biz loses $1.12B in Q2 despite uptick in tablet sales. Retrieved from http://www.fiercewireless.com/story/intels-mobile-biz-loses-112b-q2-despite-uptick-tablet-sales/2014-07-16 Aytac, B., S. D. Wu. (2008). Characterization of demand for short-lifecycle technology products. Technical Report 08T-001 ISE Dept. Lehigh University, Bethlehem, PA. Meixell, M.J., S. D. Wu. (2001). Scenario analysis of demand in a technlogy market using leading indicators. IEEE T. Semiconduct. M. 14 65-75. Wu, S David; Kempf, Karl G; et al. (2010). Extending Bass for Improved New Product Forecasting. Interfaces, suppl. Special Issue: The 2009 Daniel H. Wagner Prize for..40.5 (Sep/Oct 2010): 385-396,417-419.