Case Study
Bachelor of Applied Management
Graduate Diploma in Business
AMSM700a Strategic Management
Assessment One – Case Study
2014
Student ID 2014001813
NorthTec reserves the right to use electronic means to detect and help prevent plagiarism. Students agree that when submitting this assignment, it may be subject to submission for textual similarity review to Turnitin.com.
Submissions received late will be subject to a penalty of 10% of the student’s mark per working day.
This assessment is worth 25% of the total marks for this course.
This paper has 6 (6) pages including the cover sheet.
Mission and visions of Fonterra
(a) Mission Statement is a brief statement of why an organization exists； in other words, what it aims to accomplish for customers, investors and other stakeholders. What Fonterra enhances to carry the best of the dairy’s goodness to generations of consumers and patrons around the planet. It’s our life’s work. The mission statement for Fonterra is: “We are dedicated to upholding Fonterra’s standards, while maintaining the leadership position in the dairy industry when delivering advanced customer service in a significantly efficient and profitable manner, We create a culture where employees share best practices dedicated to coaching and developing our organization as an employer of choice.” (Source: www.fonterramissionstatement.co.nz). However, the vision is the brief and inspirational expression of what a company aspires to be. According to the vision of Fonterra, they are aspire to refresh the world in body, mind, and spirit, to inspire moments of optimism through our brands and our actions, to create value and make a difference everywhere we connect. And the key objectives for Fonterra Company are to stay at the head as the market leader in innovative product introductions and successful product launches, to strengthen and satisfy the needs of the more adventurous generation of consumers with a new eye-catching and
Graduate Diploma in Business
AMSM700a Strategic Management
Assessment One – Case Study
2014
Student ID 2014001813
NorthTec reserves the right to use electronic means to detect and help prevent plagiarism. Students agree that when submitting this assignment, it may be subject to submission for textual similarity review to Turnitin.com.
Submissions received late will be subject to a penalty of 10% of the student’s mark per working day.
This assessment is worth 25% of the total marks for this course.
This paper has 6 (6) pages including the cover sheet.
Mission and visions of Fonterra
(a) Mission Statement is a brief statement of why an organization exists； in other words, what it aims to accomplish for customers, investors and other stakeholders. What Fonterra enhances to carry the best of the dairy’s goodness to generations of consumers and patrons around the planet. It’s our life’s work. The mission statement for Fonterra is: “We are dedicated to upholding Fonterra’s standards, while maintaining the leadership position in the dairy industry when delivering advanced customer service in a significantly efficient and profitable manner, We create a culture where employees share best practices dedicated to coaching and developing our organization as an employer of choice.” (Source: www.fonterramissionstatement.co.nz). However, the vision is the brief and inspirational expression of what a company aspires to be. According to the vision of Fonterra, they are aspire to refresh the world in body, mind, and spirit, to inspire moments of optimism through our brands and our actions, to create value and make a difference everywhere we connect. And the key objectives for Fonterra Company are to stay at the head as the market leader in innovative product introductions and successful product launches, to strengthen and satisfy the needs of the more adventurous generation of consumers with a new eye-catching and