Case Study About Rolex Watch
Rolex is another prominent Swiss watch-producer esteemed for the salient quality of its products, which is - naturally - reflected in the prices, ranging from thousands to hundreds of thousands USD. That is a reason of why Rolex watch became symbolic of rich celebrities.
The founding fathers of the Rolex SA company were two relatives - the German Hans Wilsdorf and his brother-in-law Alfred Davis, who in 1905 launched their business, firstly not based in watchmaking, but rather in mere importing Hermann Aegler's Swiss movements to England (the popular fallacy says Wilsdorf was a Swiss watchmaker, but it is not true). Wilsdorf & Davis later changed its original name to one of the most famous names of these times - the Rolex Watch Company; this name was not officially registered before 1915. Since Rolex SA is the property of the Aegler family, it cannot be sold as well as traded on any stock market.
There is a veil hiding the true origin of this name(according to one theory, the name Rolex comes from the French "horlogerie exquise", which means something like "delicate watch industry". The change of its name was perceived as a marketing step - Wilsdorf intended the name to be pronounceable without any huge difficulties in any language.
As years passed by, the company name underwent changes again : after 1919, when it was legally changed to the Rolex Watch Company, it was renamed to Montres Rolex, SA and finally Rolex, SA.
Their first wristwatches were bought by jewellers, who incorporated their own trade names onto the dial; that is why their very first timepieces are labeled as W&D only inside the caseback. Then Rolex entered markets with one clear aim - to made people realize the wristwatches are not intended exclusively for women,(men were still using the pocket watches.
The W&D in 1912 left the Great Britain; Wilsdorf naturally wanted his watches to be low-priced and therefore affordable but his utopian plan was largely altered because of
The founding fathers of the Rolex SA company were two relatives - the German Hans Wilsdorf and his brother-in-law Alfred Davis, who in 1905 launched their business, firstly not based in watchmaking, but rather in mere importing Hermann Aegler's Swiss movements to England (the popular fallacy says Wilsdorf was a Swiss watchmaker, but it is not true). Wilsdorf & Davis later changed its original name to one of the most famous names of these times - the Rolex Watch Company; this name was not officially registered before 1915. Since Rolex SA is the property of the Aegler family, it cannot be sold as well as traded on any stock market.
There is a veil hiding the true origin of this name(according to one theory, the name Rolex comes from the French "horlogerie exquise", which means something like "delicate watch industry". The change of its name was perceived as a marketing step - Wilsdorf intended the name to be pronounceable without any huge difficulties in any language.
As years passed by, the company name underwent changes again : after 1919, when it was legally changed to the Rolex Watch Company, it was renamed to Montres Rolex, SA and finally Rolex, SA.
Their first wristwatches were bought by jewellers, who incorporated their own trade names onto the dial; that is why their very first timepieces are labeled as W&D only inside the caseback. Then Rolex entered markets with one clear aim - to made people realize the wristwatches are not intended exclusively for women,(men were still using the pocket watches.
The W&D in 1912 left the Great Britain; Wilsdorf naturally wanted his watches to be low-priced and therefore affordable but his utopian plan was largely altered because of