Case Study About Starbucks
| 2013 | | [Type the company name]
Ahmed Adel |
[Case study] | |
3- Starbucks is targeting a various segments of customers.
The type whose focused mainly on the quality of the service are attracted by adding labor hours and time-saving automated machines to stores. It focused on the quality of its coffee with a Coffee Master training program for its baristas and a new line of ultra premium whole-bean coffees.
The type whose focused on the price are attracted by lunching a campaign designed to educate consumers that Starbucks wasn't as expensive as they thought it was.
The single serve packets at all Starbucks stores and grocery stores for 1$ each or 9.95$ for 12 packs.
Starbucks started attracting "Brew it at home" customers, partnering with Kraft to launch flavored coffees you can brew yourself.
The ace in the hole in Starbucks strategy is Seattle's Best Coffee.
It is placed were Starbuck's customers aren't ( vending machines, coffee carts, fast-food restaurants ). Seattle's Best allows Starbucks to go head-to-head with competitors like McDonald's without damaging its brand.
4- Probably, Starbucks now is targeting different types of customers, offering different type of goods and services, with various prices, under different brands .
1-His vision wasn't based on selling only, he wanted to create "Starbucks Experience"
Providing customers with what he called a
"Third Place".
He targeted the wealthier, better educated, and more professional than the average American.
2- Schultz realised that the initial segment were not enough to fuel the kind of growth he wanted so he started targeting a wider segments of customers , as the atmosphere in stores turned into
"hustle and bustle " it became a less attractive place
To the traditional customers and appealed more to
The new ones. The new breed of customers was less affluent, less educated, and less
Ahmed Adel |
[Case study] | |
3- Starbucks is targeting a various segments of customers.
The type whose focused mainly on the quality of the service are attracted by adding labor hours and time-saving automated machines to stores. It focused on the quality of its coffee with a Coffee Master training program for its baristas and a new line of ultra premium whole-bean coffees.
The type whose focused on the price are attracted by lunching a campaign designed to educate consumers that Starbucks wasn't as expensive as they thought it was.
The single serve packets at all Starbucks stores and grocery stores for 1$ each or 9.95$ for 12 packs.
Starbucks started attracting "Brew it at home" customers, partnering with Kraft to launch flavored coffees you can brew yourself.
The ace in the hole in Starbucks strategy is Seattle's Best Coffee.
It is placed were Starbuck's customers aren't ( vending machines, coffee carts, fast-food restaurants ). Seattle's Best allows Starbucks to go head-to-head with competitors like McDonald's without damaging its brand.
4- Probably, Starbucks now is targeting different types of customers, offering different type of goods and services, with various prices, under different brands .
1-His vision wasn't based on selling only, he wanted to create "Starbucks Experience"
Providing customers with what he called a
"Third Place".
He targeted the wealthier, better educated, and more professional than the average American.
2- Schultz realised that the initial segment were not enough to fuel the kind of growth he wanted so he started targeting a wider segments of customers , as the atmosphere in stores turned into
"hustle and bustle " it became a less attractive place
To the traditional customers and appealed more to
The new ones. The new breed of customers was less affluent, less educated, and less