case study airways
MANAGING PEOPLE AND ORGANIZATIONS
Outcome 1 – Scotia Airways case study
1. Illustrate the relationship between organisational goals, objectives, and policy and justify their contribution to the effective management of Scotia Airways.
Goal is the end of result the organization strives for. It is established specific, measurable, and observable end result, which has one or more time- targeted objectives. Objectives encourage action which means there is certain effort made in order to achieve the planned task. The words objective and goal are not easy to distinguish as they both stand for something that organization wants to attain. What makes them different is period of time they are set for and order they are set in. Goals always come as first and are set for longer term. Objectives are derived from the goal and are accomplish before the goal is reached. An organization takes an action towards objectives and then through objectives achieves a goal.
According to what they are focused on we differentiate goals to several types, namely operational goals, consumer goals, product goals and secondary goals. Regarding to Scotia Airways, there are various types of goals found in the case study. As to the main goals, they have set a few such as: expansion and competition in a challenging market. To accomplish this they have decided to set an ambitious programme, which stands for an objective. - "The investors in Scotia Airways have set an ambitious programme for expansion over the next 5 years to include long haul destinations."
"The airline operates scheduled flights, mainly targeting business and leisure travellers and aims to provide exceptional value for money, unparalleled comfort and convenience to its passengers, every time they are on board. Scotia Airways is the first airline to offer full business class services, but at prices that are equivalent to the economy class of its competitors." These are goals related to meeting customer’s
Outcome 1 – Scotia Airways case study
1. Illustrate the relationship between organisational goals, objectives, and policy and justify their contribution to the effective management of Scotia Airways.
Goal is the end of result the organization strives for. It is established specific, measurable, and observable end result, which has one or more time- targeted objectives. Objectives encourage action which means there is certain effort made in order to achieve the planned task. The words objective and goal are not easy to distinguish as they both stand for something that organization wants to attain. What makes them different is period of time they are set for and order they are set in. Goals always come as first and are set for longer term. Objectives are derived from the goal and are accomplish before the goal is reached. An organization takes an action towards objectives and then through objectives achieves a goal.
According to what they are focused on we differentiate goals to several types, namely operational goals, consumer goals, product goals and secondary goals. Regarding to Scotia Airways, there are various types of goals found in the case study. As to the main goals, they have set a few such as: expansion and competition in a challenging market. To accomplish this they have decided to set an ambitious programme, which stands for an objective. - "The investors in Scotia Airways have set an ambitious programme for expansion over the next 5 years to include long haul destinations."
"The airline operates scheduled flights, mainly targeting business and leisure travellers and aims to provide exceptional value for money, unparalleled comfort and convenience to its passengers, every time they are on board. Scotia Airways is the first airline to offer full business class services, but at prices that are equivalent to the economy class of its competitors." These are goals related to meeting customer’s