case study analysis
INDEX
Executive summary 2
Introduction to the topic 3
As we are now in the era of booming retailing lot of organization are entering into the retail market. In India Future Group Pantaloon company is one of the greatest retailing companies with its retail format called Big Bazaar. In my summer training project I’m doing live project, on a “An Analysis of Customer Cherry Picking of FMCG Products at Big-Bazaar in Lucknow”. ( To improve customer walk-in at big bazaar) And also to know what are the factors which customers think before visiting Big Bazaar. 3
Need for the study 3
Topic for the study 3
Objectives 3
CHERRY PICKING 4
Company Profile 7
Research Methodology 27
DATA ANALYSIS AND INTERPRETATION 30
HYPOTHESIS/LIMITATIONS 77
CONCLUSIONS & FINDINGS 88 FINDINGS 89
RECOMMENDATIONS 90
FINAL CONCLUSIONS 92
ANNEXURE 93
QUESTIONAIRE 93
BIBLIOGRAPHY 96
Executive summary
Retail Sector is the most booming sector in the Indian economy. Some of the biggest players of the world are going to enter into the industry soon. It is on the threshold of a big revolution after the IT sector. Although organized retail market is not as strong as of now, but it is expected to grow manifolds by the year 2015. The sector contributes 10% of the GDP, and is estimated to show 20% annual growth rate by the end of the decade. The current growth rate is estimated to be 8.5%.
The retail market is most fragmented in the world and only 2% of the entire retailing business is in the organized sector. There are about 300 new malls, 1500 supermarkets and 325 departmental stores being built in the cities very soon.
I considered the Big-Bazaar Lucknow for studying the consumer expectation, and what are the factors that influence to customer to walk-in, in Big Bazaar Lucknow.
Consumers now want the cheapest, biggest and the quickest products/services from their retailers. They are moving towards the ‘eastern’ model, the changing behaviour the Indian customers.
The project
Executive summary 2
Introduction to the topic 3
As we are now in the era of booming retailing lot of organization are entering into the retail market. In India Future Group Pantaloon company is one of the greatest retailing companies with its retail format called Big Bazaar. In my summer training project I’m doing live project, on a “An Analysis of Customer Cherry Picking of FMCG Products at Big-Bazaar in Lucknow”. ( To improve customer walk-in at big bazaar) And also to know what are the factors which customers think before visiting Big Bazaar. 3
Need for the study 3
Topic for the study 3
Objectives 3
CHERRY PICKING 4
Company Profile 7
Research Methodology 27
DATA ANALYSIS AND INTERPRETATION 30
HYPOTHESIS/LIMITATIONS 77
CONCLUSIONS & FINDINGS 88 FINDINGS 89
RECOMMENDATIONS 90
FINAL CONCLUSIONS 92
ANNEXURE 93
QUESTIONAIRE 93
BIBLIOGRAPHY 96
Executive summary
Retail Sector is the most booming sector in the Indian economy. Some of the biggest players of the world are going to enter into the industry soon. It is on the threshold of a big revolution after the IT sector. Although organized retail market is not as strong as of now, but it is expected to grow manifolds by the year 2015. The sector contributes 10% of the GDP, and is estimated to show 20% annual growth rate by the end of the decade. The current growth rate is estimated to be 8.5%.
The retail market is most fragmented in the world and only 2% of the entire retailing business is in the organized sector. There are about 300 new malls, 1500 supermarkets and 325 departmental stores being built in the cities very soon.
I considered the Big-Bazaar Lucknow for studying the consumer expectation, and what are the factors that influence to customer to walk-in, in Big Bazaar Lucknow.
Consumers now want the cheapest, biggest and the quickest products/services from their retailers. They are moving towards the ‘eastern’ model, the changing behaviour the Indian customers.
The project
Bibliography: http://www.inbics.co.kr/english/reference/Final_Reports/INBICS_FMCG_Report.pdf http://www.assocham.org/arb/afp/2009/AFP_Oct2009_Prospects_in_the_FMCG_sector.pdf http://www.indiainbusiness.nic.in/business-news/news-bulletin/oct13-19%20_09.pdf http://www.moneycontrol.com/news_html_files/news_attachment/2008/FMCG%20Sector%20Report1.pdf http://www.fddiindia.com/publications/newsletter/2009/007/July/FDDINL_215_17.07.2009.pdf