Case Study Analysis-Li and Fung
CONTENTS:
1. Executive Summary ………………………………………………3
2. Introduction………………………………………………………..4
3. Challenges & Strength……………………………………………5-6
4. Competitor’s Analysis…………………………………………….7-8
5. Information System….…………………………………………….9
6. Threats & Limitations……………………………………………..10
7. Options…………………………………………………………….11
8. Recommendations…………………………………………………12
EXECUTIVE SUMMARY:
For past 96 years Li & Fung has been an export trading company with its branches spread across the globe. The company plans to enter into a new venture of online business.
Entering into online business the company faces challenges to retain its existing customers and to capture new markets of SME (Small and Medium Enterprises).
The company strength lies in its year old experience and its consistency shown in their financial stability over the years.
With changing standards in technology the company needs to overcome the limitations in their IT System.
Overall the company is recommended to enhance their DBMS and also to use strong and reliable security measures to keep their network safe
INTRODUCTION:
Li & Fung, a China based Company, was established in the year 1906 by Fung Pak-Liu and his partner Li To-Ming as an export trading company. After a decade the company expanded its business and went into warehousing and manufacturing of handicrafts. Post World War II, the company found a permanent base in Hong Kong and also extended its range of products. The Directors of the company now are William (MBA graduate from Harvard Business School) and Victor (PhD in Economics from Harvard University). Their potential entry into the company transformed it from a family owned business to a professionally well organized and managed company with proper planning, budgeting and futuristic vision. They skillfully transformed their private run business into public limited company and by 1973 it was listed on Hong Kong Stock Exchange. And by the year 2000, Li & Fung had many of its branches all
1. Executive Summary ………………………………………………3
2. Introduction………………………………………………………..4
3. Challenges & Strength……………………………………………5-6
4. Competitor’s Analysis…………………………………………….7-8
5. Information System….…………………………………………….9
6. Threats & Limitations……………………………………………..10
7. Options…………………………………………………………….11
8. Recommendations…………………………………………………12
EXECUTIVE SUMMARY:
For past 96 years Li & Fung has been an export trading company with its branches spread across the globe. The company plans to enter into a new venture of online business.
Entering into online business the company faces challenges to retain its existing customers and to capture new markets of SME (Small and Medium Enterprises).
The company strength lies in its year old experience and its consistency shown in their financial stability over the years.
With changing standards in technology the company needs to overcome the limitations in their IT System.
Overall the company is recommended to enhance their DBMS and also to use strong and reliable security measures to keep their network safe
INTRODUCTION:
Li & Fung, a China based Company, was established in the year 1906 by Fung Pak-Liu and his partner Li To-Ming as an export trading company. After a decade the company expanded its business and went into warehousing and manufacturing of handicrafts. Post World War II, the company found a permanent base in Hong Kong and also extended its range of products. The Directors of the company now are William (MBA graduate from Harvard Business School) and Victor (PhD in Economics from Harvard University). Their potential entry into the company transformed it from a family owned business to a professionally well organized and managed company with proper planning, budgeting and futuristic vision. They skillfully transformed their private run business into public limited company and by 1973 it was listed on Hong Kong Stock Exchange. And by the year 2000, Li & Fung had many of its branches all