Case Study Analysis: Nike, Inc.
ANTONIO, PAUL ERIC G. 03 JUNE 2012 BUSINESS POLICY
Case Study Analysis: Nike, Inc.
Executive Summary
Nike, Inc. has had three years of shifts of revenue and profit increases. During the case years studied (1999-2001), the net income in 2001 for Nike, Inc. (589.7M) increased by only 1.8% over 2000. Increases from 1999-2000 were much more significant 28.3% (579.1M). For the year 2001, revenues at Nike increased by 5.5% over 2000 to 9.489B. Since 1997, the company’s success include maintaining the number two position in soccer (world’s number one sport), becoming a major player in the golf market, increasing its market value share in Europe, and becoming known as an apparel company. Nike announced a new goal in 2000-2003 to increase the women’s apparel business from 22% of the company’s sales to 30 percent.
Nike, Inc. Vision
“To bring inspiration and innovation to every athlete in the world.”
Nike, Inc. Mission
Nike, Inc. is the “largest seller of athletic footwear and athletic apparel in the world. Performance and reliability of shoes, apparel, and equipment, new product development, price, product identity through marketing and promotion, and customer support and service are important aspects of competition in the athletic footwear, apparel, and equipment industry.
Company Goals
• Lead in corporate citizenship through proactive programs that reflect caring for the world family of Nike, our teammate, our consumers, and those who provide services to Nike. • To carry on the legacy of innovative thinking, whether to develop product that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders.
Company Policies/Values
• The contractor does not use forced labor, including prison labor, indentured labor, bonded labor or other forms of forced labor. • Contractor’s employees are at least age 16 or
Case Study Analysis: Nike, Inc.
Executive Summary
Nike, Inc. has had three years of shifts of revenue and profit increases. During the case years studied (1999-2001), the net income in 2001 for Nike, Inc. (589.7M) increased by only 1.8% over 2000. Increases from 1999-2000 were much more significant 28.3% (579.1M). For the year 2001, revenues at Nike increased by 5.5% over 2000 to 9.489B. Since 1997, the company’s success include maintaining the number two position in soccer (world’s number one sport), becoming a major player in the golf market, increasing its market value share in Europe, and becoming known as an apparel company. Nike announced a new goal in 2000-2003 to increase the women’s apparel business from 22% of the company’s sales to 30 percent.
Nike, Inc. Vision
“To bring inspiration and innovation to every athlete in the world.”
Nike, Inc. Mission
Nike, Inc. is the “largest seller of athletic footwear and athletic apparel in the world. Performance and reliability of shoes, apparel, and equipment, new product development, price, product identity through marketing and promotion, and customer support and service are important aspects of competition in the athletic footwear, apparel, and equipment industry.
Company Goals
• Lead in corporate citizenship through proactive programs that reflect caring for the world family of Nike, our teammate, our consumers, and those who provide services to Nike. • To carry on the legacy of innovative thinking, whether to develop product that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders.
Company Policies/Values
• The contractor does not use forced labor, including prison labor, indentured labor, bonded labor or other forms of forced labor. • Contractor’s employees are at least age 16 or