Case Study Analysis Of The National Cash Register Country Club
1. Build the management-research question hierarchy, through the investigative questions stage. Then compare your list with the measurement questions asked.
Decision makers need information to make informed choices. Thus, investigative questions are the apparatus used to gather the information (Cooper & Schindler, 2014, p. 113). More importantly, the research question is the primary objective of any study and the investigative questions are the foundation of the research question (Cooper & Schindler, 2014, p. 79). The case study under consideration concerns National Cash Register Country Club (NCRCC). With the aging of current members and diminishing new membership buy-in, the NCRCC directed a study to produce recommendations to increase membership and ultimately revenue.
The …show more content…
Why are young adults precluding membership?
a. Does the current atmosphere welcome young adults?
b. Does the current atmosphere welcome families?
c. Does the NCRCC offer services that attract young adults?
d. What outside factors influence young adults to preclude membership?
e. Are other local country clubs experiencing similar dwindling younger recruitment?
f. What is the opinion of younger adults regarding NCRCC?
2. What is NCRCC’s competitive advantage over other country clubs?
a. What services are the competitors offering to their members that NCRCC does not?
b. What amenities does the competition offer?
c. Do the competitors cater to younger adults and those with families?
3. What NCRCC changes would attract a younger audience?
a. Would adding amenities, such as a pool, gym, foster an environment to attract younger members?
b. Would those amenities create a family friendly environment?
c. Would tenure members, without children, leave NCRCC if a family focus occurred?
4. Would tenure members support making changes to current state?
a. What demographic supports making changes?
b. What demographic does not support making changes?
c. What changes are supported by the
Decision makers need information to make informed choices. Thus, investigative questions are the apparatus used to gather the information (Cooper & Schindler, 2014, p. 113). More importantly, the research question is the primary objective of any study and the investigative questions are the foundation of the research question (Cooper & Schindler, 2014, p. 79). The case study under consideration concerns National Cash Register Country Club (NCRCC). With the aging of current members and diminishing new membership buy-in, the NCRCC directed a study to produce recommendations to increase membership and ultimately revenue.
The …show more content…
Why are young adults precluding membership?
a. Does the current atmosphere welcome young adults?
b. Does the current atmosphere welcome families?
c. Does the NCRCC offer services that attract young adults?
d. What outside factors influence young adults to preclude membership?
e. Are other local country clubs experiencing similar dwindling younger recruitment?
f. What is the opinion of younger adults regarding NCRCC?
2. What is NCRCC’s competitive advantage over other country clubs?
a. What services are the competitors offering to their members that NCRCC does not?
b. What amenities does the competition offer?
c. Do the competitors cater to younger adults and those with families?
3. What NCRCC changes would attract a younger audience?
a. Would adding amenities, such as a pool, gym, foster an environment to attract younger members?
b. Would those amenities create a family friendly environment?
c. Would tenure members, without children, leave NCRCC if a family focus occurred?
4. Would tenure members support making changes to current state?
a. What demographic supports making changes?
b. What demographic does not support making changes?
c. What changes are supported by the